Scot. You are smart enough to know how word play works in media.
Here is what it says:
NFL scout can be an ambiguous term, by attaching coaches and front-office personnel you attach a feeling of legitimacy to the quotes. That fact that it is anonymous means that 99% of these quotes they include could be from NFL "scouts".
That is the beauty of anonymity. It allows journalists to get stories they may not otherwise get, but also allows them a lot flexibility in what is really a legitimate source.
Again, they don't need to.
Any reporter would tell you that NFL guys speak very freely when they know they don't have to attach their name.
And that's not just this particular feature. Pretty much all NFL reporters and insiders like Glazer, Schefter etc make their money using anonymous quotes from "league sources". The only difference here is that they're not quoting agents.
They've been doing this feature pretty much since I've been reading PFW. They didn't just start it when Newton got drafted.