Nike mixes up North and South Carolina on T-shirt
Posted 16 July 2013 - 02:53 PM
The company wanted to promote the Carolina Panthers, but its shirt used a map of the wrong state for the team to the north.
Apparently the states are interchangeable to Nike (NKE -1.03%), which has proved not only to be one of the most effective sports-apparel marketers around but one of the most geographically challenged.
Nike fumbled with a T-shirt (pictured) celebrating the Carolina Panthers, the football team based in North Carolina. It paired the team's logo with a graphic of South Carolina, Charlotte Observer columnist Scott Fowler reports.
Since the error was pointed out, Nike has pulled the link to the $32 shirt and is investigating the error.
"It indicates that someone associated with Nike believed that the Panthers play in South Carolina. Or that North Carolina's silhouette looked like South Carolina. Or something," Fowler notes.
Posted 16 July 2013 - 06:25 PM
It's making the national rounds now. Slow time of the year. Perfect story for the blog media.
Posted 16 July 2013 - 07:05 PM
Hoping we change that this season.
If I were Rivera, I would buy a box, give every player one and then show them the tape of the Panthers destroying the Cowboys in the playoffs years ago and Lamar Lathon asking on camera, "do you know where Charlotte/NC is now?" I swear I cannot remember if he said Charlotte or NC, but I was delirious anyway cause we thumeped the Boys
0 user(s) are reading this topic
0 members, 0 guests, 0 anonymous users