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NanuqoftheNorth

Nike mixes up North and South Carolina on T-shirt

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The company wanted to promote the Carolina Panthers, but its shirt used a map of the wrong state for the team to the north. 

 

_h0_w305_m6_otrue_lfalse.jpgNike via Advertising Age
North Carolina, South Carolina -- same difference, right? 

 

Apparently the states are interchangeable to Nike (NKE -1.03%), which has proved not only to be one of the most effective sports-apparel marketers around but one of the most geographically challenged. 

 

Nike fumbled with a T-shirt (pictured) celebrating the Carolina Panthers, the football team based in North Carolina. It paired the team's logo with a graphic of South Carolina, Charlotte Observer columnist Scott Fowler reports.

 

Since the error was pointed out, Nike has pulled the link to the $32 shirt and is investigating the error. 

 

"It indicates that someone associated with Nike believed that the Panthers play in South Carolina. Or that North Carolina's silhouette looked like South Carolina. Or something," Fowler notes. 

 

http://t.money.msn.com/now/nike-mixes-up-north-and-south-carolina-on-t-shirt

 

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There's been a thread or two on this.

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I've been trying to find out how to buy one

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Quite frankly will most people in Charlotte be able to tell the difference? Now if it were the Redskins...

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I've been trying to find out how to buy one

 

ditto. if anyone comes across the means on how to get one, please let me know.

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It's making the national rounds now. Slow time of the year. Perfect story for the blog media.

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wow they drew north carolina really weird

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We are like the Rodney Dangerfields of the NFL

Hoping we change that this season.

If I were Rivera, I would buy a box, give every player one and then show them the tape of the Panthers destroying the Cowboys in the playoffs years ago and Lamar Lathon asking on camera, "do you know where Charlotte/NC is now?" I swear I cannot remember if he said Charlotte or NC, but I was delirious anyway cause we thumeped the Boys

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