off field issues can upset sponsors and that can mean less money. they have to factor that i to the equation. they also have to factor in the effect certain players have on the atmosphere in the lockerroom (which can effect wins and losses) and also their financial investment in players and what they do off field can have a negative effect on that investment. anytime off field activities effects a players ability to perform on the field (which effects the wins and losses), it effects their investment. they don't have to put a protective bubble over their players, but it is reasonable that they draw a line as to what is acceptable. if they feel like his off field life will effect his ability to perform, then they have to question whether or not the investment in them is worth it.
right now, you can make a solid argument that our investment in him this year was not worthwhile because things going on in his life interfered. even if he didn't assault that girl and it was just an accusation made by some crazy drugged out woman, you have to question his judgement in those he chooses to be with and the effect it can have on him. that's not to say he can't be friends or relations with whoever he wants, but it has to be realized that he wouldn't be in this situation were it not for his relationship with her and his activites outside the stadium. if he doesn't change his circle of people, or at least some of them, you have to wonder if there might be other incidents he gets stuck in the middle of might effect his ability to perform.
The panthers are worth a billion dollars. The nfl is worth billions of dollars. Sponsors won't pull regardless. To much money for them at stake and they know if they drop there will be a line forming from our companies to take their place not one second after it happens. Which brings it back to football and wins. Hardy helps us win.