Sometimes you have to see the less traveled areas of the world. Although staples for people from the Carolinas, not many world travelers would even consider going to Asheville or Charleston, and they are two of my favorite places on Earth.
If you want all big cities, take out Asheville>Charleston add Chicago.
Charlotte isn't the problem and Charlotte is the problem, too.
Such a huge town with such a young energetic group and most of that youth made up by transplants - they just don't care about the Panthers. Go to a Panthers/Steelers game, Jets, Giants, Patriots, etc most Northern towns and you'll see a ridiculous amount of away team jerseys. Most stadiums aren't like that. The older generation of Charlotte enjoys the Tarheels/Blue Deviels/Other, NASCAR, etc.
It is also a good thing, because those young, hip people add a lot to the appeal of Charlotte which make it such a great place.
Not true at all
I grew up in Charlotte and it's the young generation of fans that are going to push the fanbase to the next level.
Before Charlotte had the Panthers, I was a Buffalo fan because of where I was born and family ties. And now everyone in my family is a diehard Panther fan, even my Mom who is from Niagara Falls. Now, I'm not saying our fanbase is like the Bills' in Buffalo, because I've always believed they have the best fans in the game. But the problem is the traditional / conservative older generation of fans, not the young fans. It's their kids that are going nuts about this team and grew up with only the Panthers and not the Redskins or Falcons or Bills or whoever.
I've never seen a crowd at a Panther regular season game like the Saints game this past season. I've been to at least 40 home games, and it was so obvious that even my Mom pointed out how the majority of the fans in the upper deck were young fans and we were LOUD and it was pouring rain. Most electric atmosphere I've been in at a Panthers game. I just think, yes the Panthers game atmosphere has been stale for a lot of those years, but as the young generation of fans, like me, grow up and can afford to go to games, the atmosphere at game will only continue to get rowdier and rowdier.