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Conan @ 7PM?


Jangler

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http://www.businessweek.com/magazine/content/10_16/b4174022366888.htm

So you'd think landing another major TV gig would be a snap, right? Actually, no. Since leaving the air on Jan. 22, O'Brien has been flitting from one potential deal to another as network and cable executives struggle to find the right programming slot for his show. Fox wants him for its 11 p.m. slot but hasn't yet convinced its TV affiliates—or even the stations owned by corporate parent News Corp. (NWS)—they should carry it. A 7 p.m. syndicated show against the likes of Jeopardy! or Entertainment Tonight is possible, as is a show on cable, but both face big challenges.

Fox is unlikely to spend the $50 million a year that NBC spent to produce The Tonight Show, say two sources with knowledge of the talks, or to pay its host's $12.5 million salary. O'Brien, who together with his staff left NBC with $45 million in network severance, has been looking for places other than Fox to yuk it up. Team Conan, which includes manager Gavin Polone and William Morris Endeavor Entertainment agent Rick Rosen, has chatted up pay cable channels Starz and Showtime on deals similar to the show Bill Maher hosts on HBO, three sources with knowledge of the talks say.

O'Brien is also considering taking his shtick to an earlier hour. CBS's syndication unit, which distributes Jeopardy! and Wheel of Fortune, has talked with him. So has Debmar-Mercury, a unit of Lions Gate Entertainment (LGF) that syndicates the game show Family Feud and sitcom Tyler Perry's House of Payne, which wants him for 7 p.m. That hour might appeal to O'Brien, who wouldn't face the prospect of coming in fourth in the late-night wars. But a comedy-style talk show has never worked in that time slot, according to Katz Television's Carroll. That's why Sony (SNE) considered, then passed, on the idea.

There is no way he would be willing to be on at 7pm.....is there?

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It looks to be hard to fit Conan in before 12am. If only FOX would cut down on the local news and Court shows all day long, then they could pick him up easy.

It's highly possible Conan will end up on cable. With his quality of entertainment and sense of humor, it would be worth paying for.

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