Funny they didn't mention that the real reason that attendance is down is that the economy has tanked since 2007 and ticket prices are very high and in some markets going higher. Teams are pricing themselves out of the market. If it weren't for PSLs I doubt the Panthers would be doing nearly as well as they are given the caliber of product they put on the field the last 3 years and the facct that Charlotte's economy is still struggling.
I think this is true at least in my case, too. I live in Wilmington, and I try to see at least three home games a year. But this year, because of the economy and escalating prices available for us non-season ticket/PSL owners through the usual outlets, I'm lucky to be seeing one.