i think he has a great playbook and is incredibly intelligent as an OC. i think he's one of the youngest and most creative minds in the league...BUT his playcalling has been far too focused on one aspect.
The read option, I am convinced CAN work in the NFL, but you need someone who is more familiar with it than a guy who appears to have studied it for one offseason and then tried to install it as a base offense.
There is a lot of nuances that make it effective that Chud doesn't seem to understand.
i think he used the 80/20 rule and applied it to his playcalling. he saw that 20% of his playbook was resulting in 80% of the team's successes (or could...i don't know) so he decided to do what worked 20% of the time 80% of the time.
not sure if i've had enough coffee this morning yet for that to make sense...
at any rate, he got stuck in a rut the size of jeff davidson.
the problem is that he's been predictable in his playcalling except for the one trick play a game he had been doing. when davidson was here, i could understand being in a rut when your playbook is all of about 5 pages written in crayon, but with chud, it's just mystifying. his playbook is ginormous and but he only uses a small portion of it.