Exactly, Simmons is is a self professed sports "fan". Informing people is not his main aim like it is with most sports writers. He aims to entertain readers by using things like pop-culture and doing those sort of lists. Reading what he says and taking it seriously or being offended is essentially the same as taking someones opinion on this site seriously... In other words a waste of time and energy.
I don't want to sound like a Simmons nut-hugger but I think if you keep in mind that hes just another idiot Pats fan then his stuff can be real entertaining
Yep, completely agree with you, his book "The Book of Basketball" is a great read as well. I'm not ashamed to admit that I am a regular reader of Grantland. Purely entertaining, and I wish I had his gig.