It's in English. Read the words.
Read the words. Delighted they were not in Greek, English is preferred. Still don't get your problem.
Not only is this not a new idea...it's effective.
Most QBs do not want to take a beating. If the first guy through lays a lick on the QB who is pretending to run, whether he has the ball or not, that read-option becomes ineffective at best and more likely damaging as you beat up the QB. This will not draw personal fouls since the QB is pretending to run as long the hits would be legal to a RB who is carrying. It's a ham-fisted solution but sometimes the simplest solutions are the best. If you make it do more harm than good smart teams will stop running the play (or at least will not run it as their base offense).
The only reason this isn't a sure-fire way to end the offense in the college ranks too is that QBs who run the option at that level are often so much more athletically gifted than the defenders pursuing them that they avoid / shrug off the attempt at a pop. In the NFL there is not that disparity.