“Without a doubt, there’s already interest,” said Mark Tatum, NBA executive vice president of global marketing partnerships, outside the league’s annual All-Star Technology Summit that was held at Orlando’s Waldorf-Astoria. “It’s certainly not automatic, but if we do it, it would be a big deal, so we are spending a lot of time evaluating.”
Added Sal LaRocca, NBA executive vice president of global merchandising: “The good news is that Adidas has a lot of experience with this from their football (soccer) business. We continue to talk internally about the best way to approach the market, determining whether having sponsored logos on jerseys would be incremental or just a diversion of money that would go somewhere else. We’re trying to balance a lot of constituencies.”
The issue gets even stickier. Remember that the NBA is still the only major American sports property without any logo on its game uniform other than its own — Adidas has logos only on NBA warm-ups. One senior licensing industry source said Adidas was already in discussions with the league about moving its logo to the uniform, which might obviate the other conversations
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I don't know about you guys, but if the NBA did this, it would turn me away even more from the game.
What are yalls thoughts?