When the visiting team commits a false-start penalty or burns a timeout before the two-minute warning, ostensibly because of crowd noise, the fans attending New York Jets home games will receive "rewards" points that could lead to a seat in the owner's suite or a ticket on the team plane for future games.
The Jets are eliminating paper tickets -- each ticket holder will receive a wallet-sized smart card -- while rewarding fans for attending games, showing up on time and being loud.
They can accumulate points, much like a frequent-flyer program, and the points can be redeemed for fixed-value items or fan experiences such as participating in the pregame "J-E-T-S!" chant on the field. Those that rack up a lot of points can bid for a seat in Woody Johnson's box or Super Bowl tickets.