There are few places left where it is socially acceptable to be loud, obnoxious and vulgar without repercussion. As a society, we have been burdened with the constant need to socially police ourselves. Sports are the last stronghold. Let's not lose them!
My son (now 5) loves football. He knows all the teams and their names, etc. I have never referred to the Seahawks as any other name than the seachickens. Makes me laugh when he talks about them in public.