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Time to sell that theater?

Kevin Greene

By Kevin Greene,
in Huddle Lounge

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Kevin Greene Newbie

Kevin Greene

Posted
Posted

Netflix trying to change how first run movies are delivered to the public.

 

Yes I'd rather see a movie on my 60" Plasma then in a theater.

 

 

Adam Sandler will produce and star in four movies that will be seen exclusively on Netflix starting in 2015. The news comes just days after the streaming service infuriated theater owners with plans to release aCrouching Tiger, Hidden Dragon sequel for subs the same day it hits theaters next summer.

The math behind the film industry is notoriously flaky. As with anything rooted in art — and, yes, Adam Sandler movies are art — it’s impossible to put an exact price tag on the moods, feelings or loyalty it inspires. Movie references are the lingua franca of entire generations.Greed is Good defines Wall Street as a concept and film title more than a quarter century after the movie came out in December of 1987, just two months after the crash.

Users love free content, Wall Street loves to romanticize itself in film, and Hollywood digs money, but someone has to pick up the tab. This week the chains that account for about two-thirds of the 400 IMAX screens in the U.S. said they wouldn’t take part in the Crouching Tiger… release. For that matter, Adam Sandler is beloved, but that doesn’t mean people still pay for his movies. Sandler’s production budgets run between $50 million and $80 million, give or take. That’s real money paid to working people on movie sets. It’s hard to see how Netflix is going to actually get a quarter of a billion worth out of this four-picture deal.

That’s for investors to sweat. Sandler’s comment was that he took the deal “for one reason and one reason only … because Netflix rhymes with Wet Chicks. Let the streaming begin!”

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