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Panthers have the 6th largest media market

media market market size

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#1 dbeat

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Posted 19 July 2012 - 09:37 AM

This was posted on reddit recently, thought I'd share it here. Market size is determined within 75 miles of the team's stadium, the blackout zone.

Our market does not include the Triangle area. If you were to include it we would have the 2nd largest media market in the country. I found this pretty surprising.



1) New York Giants / Jets
TV Households (000s): 22421
New York, Hartford-New Haven1 , Wilkes-Barre--Scranton

2) Oakland Raiders / San Francisco 49ers
TV Households (000s): 10645
San Francisco-Oakland-San Jose, Sacramento-Stockton-Modesto, Monterey-Salinas

3) Chicago Bears
TV Households (000s): 10606
Chicago, South Bend-Elkhart, Rockford

4) New England Patriots
TV Households (000s): 9684
Boston (Manchester), Hartford-New Haven1 , Providence-New Bedford, Springfield-Holyoke

5) Philadelphia Eagles
TV Households (000s): 8688
Philadelphia, Harrisburg-Lancaster-Lebanon-York2

6) CAROLINA PANTHERS
TV Households (000s): 8152
Charlotte, Greenville-Spartanburg-Asheville-Anderson, Greensboro--High Point--Wiston-Salem, Columbia

7) Dallas Cowboys
TV Households (000s): 8071
Dallas-Fort Worth, Waco-Temple-Bryan, Sherman-Ada

8) Detroit Lions
TV Households (000s): 8032
Detroit, Flint-Saginaw-Bay City, Toledo, Lansing, Windsor

9) Atlanta Falcons
TV Households (000s): 6462
Atlanta, Macon

10) Houston Texans
TV Households (000s): 6452
Houston, Beaumont-Port Arthur

11) Washington Redskins
TV Households (000s): 5853
Washington (Hagerstown)

12) Miami Dolphins
TV Households (000s): 5722
Miami-Fort Lauderdale, West Palm Beach-Fort Pierce

13) Minnesota Vikings
TV Households (000s): 5073
Minneapolis-Saint Paul, Rochester-Mason City-Austin, Mankato

14) Cleveland Browns
TV Households (000s): 4794
Cleveland-Akron (Canton), Youngstown

15) Denver Broncos
TV Households (000s): 4727
Denver, Colorado Springs-Pueblo

16) Cincinnati Bengals
TV Households (000s): 4666
Cincinnati, Dayton, Lexington

17) Seattle Seahawks4
TV Households (000s): 4565
Seattle-Tacoma

18) Arizona Cardinals
TV Households (000s): 4438
Phoenix (Prescott)

19) Tampa Bay Buccaneers
TV Households (000s): 4417
Tampa-Saint Petersburg (Sarasota), Orlando-Daytona Beach-Melbourne3

20) Pittsburgh Steelers
TV Households (000s): 4396
Pittsburgh, Johnstown-Altoona-State College, Wheeling-Steubenville, Clarksburg-Weston

21) Baltimore Ravens
TV Households (000s): 4248
Baltimore, Harrisburg-Lancaster-Lebanon-York2 , Salisbury

22) Green Bay Packers5
TV Households (000s): 4186
Milwaukee, Green Bay-Appleton, Madison

23) Saint Louis Rams
TV Households (000s): 3986
Saint Louis, Champaign-Springfield-Decatur

24) Jacksonville Jaguars
TV Households (000s): 3660
Jacksonville, Gainesville, Orlando-Daytona Beach-Melbourne3

25) Indianapolis Colts
TV Households (000s): 3266
Indianapolis, Terre Haute, Lafayette

26) Buffalo Bills6
TV Households (000s): 2990
Buffalo, Rochester, Erie

27) Kansas City Chiefs
TV Households (000s): 2903
Kansas City, Topeka, Saint Joseph

28) San Diego Chargers
TV Households (000s): 2683
San Diego7

29) Tennessee Titans
TV Households (000s): 2667
Nashville, Bowling Green

30) New Orleans Saints***
TV Households (000s): 2635
New Orleans, Baton Rouge, Biloxi-Gulfport


1 Split between New England and New York
2 Split between Baltimore and Philadelphia
3 Split between Jacksonville and Tampa
4 This excludes the Vancouver media market, which is within the radius only by the southern tip of Vancouver Island. My reasoning is that a) NFL blackout rules don’t apply in Canada anyway (I was wrong) and B) it’s a long ferry ride from Victoria to Seattle. If I included Vancouver, Seattle would be tied with Dallas at spot 7.
5 I used two circles, 75 miles from each Milwaukee and Green Bay, which is what the NFL uses.
6 This excludes the Toronto media market, which is actually within the 75-mile circle. If I included Toronto, Buffalo would be ranked 4. It also excludes the Syracuse area which, though outside the 75-mile radius, is apparently sometimes blacked out if Buffalo doesn’t sell out.
7 The San Diego market in particular includes a wide swath of Mexico, including the Tijuana metro area, so I suspect there might be some Spanish-language households where they can/do watch American football, but I have no idea what number would be, nor for other teams that have a Spanish-language following.

#2 csx

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Posted 19 July 2012 - 10:01 AM

I wonder why he said the market was a 75 mile radius and then included areas that are more than 75 milea away. I don't think that list is accurate.

#3 Brandon

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Posted 19 July 2012 - 10:23 AM

I wonder why he said the market was a 75 mile radius and then included areas that are more than 75 milea away. I don't think that list is accurate.


I believe because they are considered to be part of the blackout radius, but I may be wrong.

#4 nosuchthingasapanther

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Posted 19 July 2012 - 10:30 AM

Why a 75-mile radius? Because that’s what the NFL uses to determine primary and secondary local markets for blackouts. If a media market was in the radius of more than one team, I used the team that was closest. If they seemed equidistant, I just split the market in half.


he probably expanded it after realizing there's nothing but trees and asphalt within a 100 mile radius of charlotte.

#5 Darknight

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Posted 19 July 2012 - 10:51 AM

This won't keep people from calling us a small market team.

We have a bigger market than Pittsburgh and Dallas. I'm pretty surprised we are 6th on the list. The way people talk on the huddle about us being a "small market team", I thought we would be much lower on the list.

#6 CatMan72

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Posted 19 July 2012 - 10:53 AM

Interesting... the problem is that half the households in our market root for some other team.

#7 jtm

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Posted 19 July 2012 - 10:54 AM

I've been saying we aren't a small market for years. Green Bay is a small market, not greater Charlotte. NFL is one of the last sports that market size doesn't matter and I don't see this changing.

#8 PhillyB

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Posted 19 July 2012 - 11:38 AM

large media market =/= large fanbase

#9 pantherholic

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Posted 19 July 2012 - 11:51 AM

I wonder why he said the market was a 75 mile radius and then included areas that are more than 75 milea away. I don't think that list is accurate.


I believe the 75 mile rule encompasses any part of that particular market being within 75 miles. A lot of the cities listed as a media market are more than 75 miles away from their respective NFL team. Almost every team in the top 10 of this list has one or more cities listed as a media market that is more than 75 miles away.

#10 I Mean He Was Found Guilty

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Posted 19 July 2012 - 11:58 AM

our media market contains plenty of hill people who grew up eating squirrel stew with pa and listening to the redskins game on the radio box. they'll never cheer for them there panthers.

#11 Floppin

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Posted 19 July 2012 - 12:09 PM

I wonder why he said the market was a 75 mile radius and then included areas that are more than 75 milea away. I don't think that list is accurate.


You're not thinking about this right. Think of it this way - Draw a circle with a 75 mile radius around Charlotte, then draw one with a 75 mile radius around Greensboro. If they share any common area then it's included in the Same Market. In essence a city can be up to 150 miles away from Charlotte and be included.

#12 Moose87Banks

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Posted 19 July 2012 - 12:32 PM

Im from Raleigh, and I think the Triangle area should definitely be included in this radius. Everyone I know out here is Panther crazy.

#13 TheGreatestOfAllTimeCam

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Posted 19 July 2012 - 12:57 PM

That's damn impressive.

So why was there ever talk of us moving to LA then?

#14 SCP

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Posted 19 July 2012 - 12:58 PM

Im from Raleigh, and I think the Triangle area should definitely be included in this radius. Everyone I know out here is Panther crazy.


Really? Panther crazy In Raleigh? Glad to hear it. Wish we could somehow quarantine Cowboy/Redskin/Steeler tards. NC would be a much better state.

#15 KendrickPanther

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Posted 19 July 2012 - 03:16 PM

The guys on the radio were saying that Charlotte was the 25th market and Raleigh was 24th. Context is everything with numbers like these but there are plenty of people that get Panther games on local tv.


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