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natty

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I'm reading a cover article in our industry's largest magazine written by our founder. He's talking about real-time integration with 2 other companies that's going to be a big game-changer, revolutionize the way people do business and all that other marketing bs. The article is highlighting how this integration will be ready by the time the reader reads the article.

The problem? I'm just starting on it today. :(

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Owner's/CEO's always lie about timelines. The owner of my company told a customer for certain our new technology would be ready in a month if he wanted to preorder... That was 6 month's ago. Our programmers just started on it.

Anyone reading that article should understand that the owner is fishing for interest and not expect anything of substance for a long while.

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