to be more specific, the Boooiieeez are by far the most valuable NFL franchise at 6.5B. Number 2 is the Pats at 5B.
it’s clear you can argue the Pats jumped up to #2 from their recent success, but the cowboys haven’t won dick in 30 years. their initial value may have jumped up from success in the early 90s, but there are entire generations of people who never saw those teams. their continued valuation is due to exposure and marketing.
the giants are #3 at 4.85B, and the Jets are #8 at 4B. clearly the Jets have nothing to do with success, and are because of exposure due to location. Dallas is big, but nothing compared to NYC and LA, yet their value is still larger than any team in those cities. The Texas rangers are in the middle of the MLB pack, Mavs are about 1/3 down the list, Stars are right in the middle. NYC grabs the top spots of all…except the cowboys.
yes Dallas won, but so did the Marlins, who have the lowest value of any MLB franchise.
Tampa won more recently than Dallas, even if you don’t count last year, yet are bottom 1/3 in value. Chiefs have had great success recently, but are even below Tampa.
Winning <> value. Winning <> business success. Business success is due to exposure and marketing. Winning provides exposure, but it does not provide good marketing. Dallas is king because of good marketing. they positioned themselves as americas team, and have been sucking on that marketing tit for 30 years.