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Amazon Prime

cookinbrak

By cookinbrak,
in Nerdvana

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PanthersATL Grand Master

PanthersATL

Posted
Posted

The only streamer making money is Netflix. Their biggest subscriber base? The lower-cost Netflix+Ads subscription.

Prime Video was always an add-on bonus to being a Prime Subscriber. That it started as ad-free is important to note, but nobody subscribed to Prime specifically/only for the Prime Video offering.

Similar story: Prime users get a basic version of Amazon Music with a subset of songs... but if you want full Amazon Music access, it'll cost (about) $7/month extra.

Compared to how other services have handled price increases, Amazon is taking the correct approach with Video:  you're not losing any content by staying with the default plan and we aren't going to change your overall Prime subscription cost.

However, if "no commercials" is important, then that's going to cost an additional $X.

Amazon could have raised the overall Prime subscription cost, which would have annoyed any Prime subscriber who doesn't take full advantage of Prime Video. They chose a route with least price resistance.

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PanthersATL Grand Master

PanthersATL

Posted
Posted
8 hours ago, 0kBoomer said:

Yeah it’s pretty lame streaming services are going back to ads. Thats the biggest reason everyone ditched cable. 

People were'nt that concerned with Ads, with TiVo's Ad Skip technology or other DVR usage allowing people to zip through them.

Was more about overall carriage fees charged by the Channels being passed to consumers by the cable companies. Non-sports folks didn't like having to pay $13/month for ESPN, a channel they didn't/rarely watched but was required as part of the basic cable package.

Consumers wanted more of an a la carte model. But there was too much focus on being able to pick-and-choose-the-channels rather than on the ads/who pays for content conversation.

 

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