Sly Stallone clothing line "Because I can't sing or dance."

[Jangler]

http://www.wwd.com/menswear-news/sly-stallone-takes-aim-at-fashion-3563345?src=nl/mornReport/20110324

Sylvester Stallone thinks he knows what real men want when it comes to fashion.

The business, appropriately named Sly Inc., is owned by Stallone, veteran beauty and retail executive Michael Henry and other unidentified financial backers.

“I thought the time is now,” Stallone told Men’sWeek. “I’ve lived a life where I know what has worked and what hasn’t worked. Clothing is the first step to building a character.”

Stallone said the first time he personally became “truly involved in style,” was between “Rambo 2” and “Rambo 3” when he underwent a “huge weight change,” dropping from 185 to 160 pounds. “Nothing fit so I started buying custom clothing. I found out I really like this world.”

He worked with “great tailors” in Italy and in the U.S., choosing patterns and fabrics and embracing the textures that he never knew were available in the market before. “It’s a very fascinating dynamic,” he said, “and something that I’ve always wanted to experiment with.”

Among the first categories to be introduced will be jeans, shirts, outerwear, underwear and watches, he said. That will be followed by eyewear, grooming products, fragrance, activewear and athletic shoes. The target customer will be a man between the ages of 25 and 40.

The inspiration for the collection, he said, will be Stallone’s two best-known characters: Rocky and Rambo, which may be used in some way in the marketing of the brand. Stallone the brand will address the dual personality in each man, Henry added. “Rocky at the end of the day is a love story,” he said, “while Rambo showcases the other side of masculinity, he’s a loner.” So the line will offer looks for “the rebel and the gentleman.”

[Jackofalltrades]

...or act.

[FDN]

hahahaha

[DC Amp]

Because I can't say Sylvester, George. :arf: