Here's the thing, the entire NFL isn't racist. They're not dismissing Bieniemy because he's black.
We don't know what happens in the interviews, but even looking at his coaching record it's hardly stellar - 14 years as a RB Coach? 3 years as an NFL OC? In a system where we're not clear how much input Reid has on the playcalling / game planning?
I mean people are acting like it's a huge injustice - he's relatively green. His resume doesn't blow you away.