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Can it get worse for the NFL?

Mr. Scot

By Mr. Scot,
in Carolina Panthers

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Frizzy350 Apprentice

Frizzy350

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Per Darren Rovell, there are rumblings that Pepsico is unhappy with the NFL's image issues right now.

 

In case you didn't know, Pepsico owns Gatorade.

 

Do you really think people will boycott purchasing Pepsi or Gatorade because they do commercials with NFL players?

 

The NFL's "image" might be poor, but I bet they've been raking in tons of money for making big headlines outside the sports world.

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Mr. Scot Grand Master

Mr. Scot

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Do you really think people will boycott purchasing Pepsi or Gatorade because they do commercials with NFL players?

 

The NFL's "image" might be poor, but I bet they've been raking in tons of money for making big headlines outside the sports world.

 

That's not what he's talking about.

 

He's hinting that Pepsico might threaten to pull their sponsorships.

 

How likely is that?  No idea.  I only know Rovell mentioned it.

 

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Frizzy350 Apprentice

Frizzy350

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That's not what he's talking about.

 

He's hinting that Pepsico might threaten to pull their sponsorships.

 

How likely is that?  No idea.  I only know Rovell mentioned it.

 

 

Oh I know.

 

What I'm saying is why would Pepsico threaten to pull sponsorships if they don't stand to lose money?

 

Maybe the NFL stands to lose a lot of money and you don't want to invest in a dying business?

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gettlemanjack Newbie

gettlemanjack

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USAToday just published this:

"The NFL's top corporate sponsors (are) holding firm through the league's embarrassing and controversial series of news developments

...

Major league-wide sponsors...such as Anheuser-Busch and PepsiCo, are not backing off their support of the league.

...

"I don't think we've seen any negative effect on the league's business to date," says Irwin Raij, a sports industry expert and co-chair of Foley & Lardner's Sports Industry Team. "The shield, as the NFL likes to say, seems to be as strong as ever from a business standpoint."

...

Raij says, "For a company to leave (their individual sponsorships with) Ray Rice and Adrian Peterson, that's not surprising. But leaving the league would be surprising as of now."

http://www.usatoday.com/story/sports/nfl/2014/09/15/nfl-sponsors-pepsico-anheuser-busch-domestic-violence/15679451/

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