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Charlotte Observer Content

Marguide

By Marguide,
in Carolina Panthers

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Marguide Newbie

Marguide

Posted
Posted

So I happened to link into an article about KB on the Observer today...

 

I start reading, and the "please subscribe" crap pops up. As in the past, I closed the advert and went on reading the article. It popped up again, and every time I tried to close it, it would go to the fist page of the general news section. Finally, I gave up.

 

This kind of stuff really pisses me off. Their revenue from advertisers, I assume, is largely based on page hits. Why is the subscription necessary as well?

 

There is plenty of good content on the internet without the need to subscribe, so why should the reader be obliged to do it? Anyone else find this obnoxious, or is it just me?

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tondi Newbie

tondi

Posted
Posted

I would never give the CO one red cent to read their crap.  Now if I can read their crap for free then I will do so but them thinking the rest of us are so news deprived that we would pay for them for anything is wishful thinking on their part.

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hepcat Grand Master

hepcat

Posted
Posted

Can you blame them?  The few people that still order print newspapers are old and within the next 10 years they will probably shift to an all-online format.  Too bad there's tons of other free places to get the same news so you're SOL, Charlotte Observer.

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Delhomeboy Newbie

Delhomeboy

Posted
Posted

Honest answer is that page hits generate an incredibly small portion of revenue. If you click on the ads present, you get a bit more, but not much. Subscription not only accounts for influx in revenue, but you can also charge the advertisers a base rate--because really, what's a "hit"? Now if you can say, hey...Gap Inc...here are our subscription numbers. Pay this rate and we guaranteed X number of people will see your ads.

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