Jump to content

  • Welcome!

    Register and log in easily with Twitter or Google accounts!

    Or simply create a new Huddle account. 

    Members receive fewer ads , access our dark theme, and the ability to join the discussion!

     

Bobcats To Start Re-Brand Immediately

CarolinaPanthers8789

Recommended Posts

CarolinaPanthers8789 Newbie

CarolinaPanthers8789

Posted
Posted

While the team won't officially use the name until the 2014-15 season, the Bobcats are getting off to a quick start to distance themselves from the "Bob" Cats name. The organization plans to do almost everything aside from re-modeling the arena this year.

 

Link: http://www.charlotteobserver.com/2013/07/18/4174038/charlotte-bobcats-campaign-touts.html

 

The ReBrand

 

The NBA team in Charlotte will finally get the old Hornets name back – and with it comes a new business model.

 

The team will kick off a “Buzz City” themed, purple-tinged media blitz Sunday on billboards, newspapers, radio and the Internet. A web video that goes with it is heavy on civic pride and heritage, with the old logo and an old Muggsy Bogues jersey making appearances.

 

One billboard-style ad proclaims simply: “Honey…I’m Home.”

 

Retro Hornets merchandise will be up for sale almost immediately. The new logo, colors, uniforms and the new dance team will follow soon.

 

In short, it’ll be a quick transition for a team that spent years trying to build a Bobcats brand that never quite caught on in Charlotte. The new focus will try to recreate the happy times that came with the city’s first big-league team.

 

One obstacle, certainly, has always been money. The team estimates it will cost about $3 million to change everything from the logo to Time Warner Cable Arena itself.

 

The Reason For The ReBrand

 

Bobcats officials conducted surveys over the winter to see how the change would be received. A full 80 percent of Charlotteans supported the name change.

 

“I’ve been involved in a number of research studies, and I’ve never seen numbers that favorable,” said Pete Guelli, the team’s marketing director.

 

In the past four weeks, the Bobcats have sold more than 500 season ticket plans, which will cover both this season and next. That ranks the team in the top eight of the NBA.

 

New Merchandise

 

But how will you sell a Cody Zeller Bobcats jersey to those ticketholders when the name’s going away?

 

Answer: They won’t. At least, that won’t be the focus.

 

Expect to see close-out sales on Bobcats gear early as manufacturers control their inventory, said Ira Mayer of EPM Communications, which publishes reports on sports licensing. T-shirts might stick around since they’re easier to make and can essentially be produced on demand. Everything else, he said, will soon be in short supply.

 

“I’m sure retail will be soft for six months, but then it’ll be the best they’ve ever had,” Bassewitz said. “I don’t see it hurting their business at all.”

Link to comment
Share on other sites
TylerDurden Grand Master

TylerDurden

Posted
Posted

From the article it sounds like the logo/colors are due very soon considering it says "throwback merchandise" will be available "almost immediately" but, its already out and then the new logo/colors are soon to follow... Pair that with the fact that they're rolling out all the marketing campaigns this week, and I'd imagine they will try to capitalize on the momentum and give us a big reveal very, very soon.

One thing MJ has always been is an outstanding businessman, especially when it comes to trends and such. There's no doubt in my mind that he's already had his people, probably with some Jordan brand influence, working on the concepts since they applied for the name change.

Link to comment
Share on other sites

Archived

This topic is now archived and is closed to further replies.

Go to topic listing

  • PMH4OWPW7JD2TDGWZKTOYL2T3E.jpg

  • Topics

  • Posts

    • SmokinwithWilly
      XL is a Lost Cause

      By SmokinwithWilly · Posted

      I agree with this and I think it's worth mentioning too that Bryce is not consistent on his placement and especially velocity and that in large part is driven by his footwork. We all know XL doesn't have the best hands and I don't know that he can overcome that. Cam always had the heater that just hit your hands and sank into your grip, where Bryce has some that are harder thrown, some soft. Bryce stepping into a pass looks so much different than that hop throw thing he does. I think XL really needs to hit the jugs machine and start learning how to catch all these different touch passes. TMac and Coker don't have these issues. If XL doesn't get some work in he's going to be out of the league in the next couple of years. 
    • frankw
      XL is a Lost Cause

      By frankw · Posted

      I think most people like XL from a personal standpoint. I don't think he's stupid either. Although if we are being realistic he is lacking in football IQ at this point in time and it cannot be disputed that he has not taken working on his craft seriously at all times given the body of work on the field. It speaks for itself. I myself have defended him at times given the circumstances of our QB room. But he is now in his third year and 25 years old. We are not in a position as a franchise to go around babying anyone especially first round draft picks. He needs to take his position and his football career seriously or he is going to end up selling used cars somewhere. I hope he realizes this and takes an extended break from social media because that mess certainly isn't going to increase his net worth if he ends up out of the league. And these hanger on types will disappear quick too once that money dries up and it surely will eventually. We'll see how he responds.
    • PantherChris
      NHL Olympics Thread (Or just Olympics in general)

      By PantherChris · Posted

      They haven't given him poo for ice time.
×
×
  • Create New...