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Panthers are #24 on Forbes' 2021 "Team Value" list

PanthersATL

By PanthersATL,
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PanthersATL Grand Master

PanthersATL

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This is from August, before the season started (didn't see it posted earlier).  https://www.forbes.com/sites/mikeozanian/2021/08/05/the-nfls-most-valuable-teams-2021-average-team-value-soars-to-35-billion-as-league-shrugs-off-pandemic-year/

image.png.87ffc4dab2123ffec447c9fcafcc6753.png

The breakdown is a bit more interesting

image.png.14aef09668181cf42930d33e0f91fce6.png

 

Forbes says that the change in value from 2020 to 2021 is up 14%. 

The "win-to-player-cost-ratio" is 58 (compared to, let's say, the Bucs who's win-to-cost ratio is super high at 215, or the Seahawks at 133.)  someone with better insight can share whether a high ratio or a low ratio is good.   The Jaguars' ratio is just 15.

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PanthersATL Grand Master

PanthersATL

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1 hour ago, bigpoppa said:

That "revenue per fan" statistic really makes you feel good about how they see us

oooh, hadn't see that.  Interesting.

Houston, Seattle: $13

Dolphins: $10

Packers: $183

Chargers: $4

 

wonder if it's based on merch sales or something similarly able to determine who is "a fan" and what comprises the fan revenue.   The article isn't good in showing the footnote detail

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kungfoodude Grand Master

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10 hours ago, PanthersATL said:

oooh, hadn't see that.  Interesting.

Houston, Seattle: $13

Dolphins: $10

Packers: $183

Chargers: $4

 

wonder if it's based on merch sales or something similarly able to determine who is "a fan" and what comprises the fan revenue.   The article isn't good in showing the footnote detail

It says it is, "Local revenues divided by metro population, with populations in two-team markets divided in half."

So, basically our local revenue divided by the population of the Charlotte Metro area.

 

There are some other interesting tibits on there, like the Market Value($139M) and Brand($91M). Compare that to another small market team with a giant presence, the Green Bay Packers with a Market Value of $210M and Brand value of $264M. Another interesting comparison is a market roughly double the size of CLT metro, the Arizona Cardinals. Market Value of $136M and Brand value of $101M.

Interesting to see their valuations. It would be helpful to see behind the curtain a little on how they came up with some of these figures.

 

 

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