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How the Hurricanes’ Social Media and Marketing Make Their Magic…


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Athletic writer Sara Civian watched the Habs game with Senior Director of Social Media, Dan LaTorraca, and Vice President of Marketing and Branding, Mike Forman, and got to pick their brains on how the Canes seem to be a “going viral” factory.

A small excerpt to whet your appetite:

The game moves into the first intermission.

Civian: Do you guys have any what I call “graveyard ledes,” where I write something really good and have to erase the whole thing when it doesn’t happen? What’s the biggest or best thing you never got to use?

LaTorraca: Here’s the thing. We have been so lucky over the past few years that a lot of the stuff we’ve wanted to do, we’ve gotten to do. Like when we beat the Capitals in the playoffs, we had that “bend the knee” tweet written, what, two weeks in advance?

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