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Krispy Kreme to sell doughnuts at Panthers' games

Rod Butsecks

By Rod Butsecks,
in Carolina Panthers

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Rod Butsecks

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(By Alan M. Wolf, [email protected]) p//pp/Carolina Panthers fans will now find a Krispy Kreme fix at home games./pp/Homegrown doughnut maker Krispy Kreme announced this morning a three-season sponsorship deal with the professional football team. The arrangement includes the right to sell the company's sweet stuff at Charlotte's Bank of America stadium./pp/Krispy Kreme, based in Winston-Salem, has struggled in recent years amid the recession, management missteps and over-expansion. The company has cleaned up its books and is trying to boost interest in its iconic Hot Now treats by adding more coffee drinks, ice cream and other products./pp/The company said a variety of Krispy Kreme products will be available throughout the stadium, including a club-level doughnut shop that will offer soft-serve cones and doughnut sundaes./pp/The chain also said it plans to open new stores elsewhere in the Charlotte region./pp/ldquo;Because we are actively looking for suitable locations to build additional Krispy Kreme shops in the Charlotte metro area, the opportunity to offer our unique products at Panthers games ties nicely into our plans for growth in the region,rdquo; said CEO Jim Morgan, in a prepared statement./pp//p

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