Why is the Super Bowl logo this identical to last year's?

[Cat'sGrowl]

This is something that has bothered me for a while now.

Typically, each Super Bowl has it's own logo which makes it's unique and gives distinct memories to those who were a part of it.

When i see the SB38 logo, it reminds me of that great season. I hope Goodell hasn't screwed around with something else that wasn't broken and crapped on it.

Anyone know?

[Zithers]

never noticed that.... the only difference in the stadium in the background

lame

[megadeth078]

lame indeed

[PackPanther]

Its because nobody cares about this superbowl...

[UNCrules2187]

They've sterilized the SB logos going forward, starting with SB XLV, I believe. I think the only aspect of the logo that will change from now on is the stadium to reflect the venue.

edit: Yep:

This now confirms the NFL’s previously stated plans to create a consistent brand for their jewel event, the only differences between the logos for XLV and XLVI are the roman numerals and a change of host stadium.

“Given its global size and scale, we really wanted a design that was permanent and that really could emphasize the prestige and stature of the game” - NFL chief marketing officer Mark Waller

http://www.sportslogos.net/blog/2011/02/24/super-bowl-xlvi-logo-unveiled-sneak-peek-at-future-bowl-logos/

[iamcline]

Its because nobody cares about this superbowl...

Speak for yourself.

[Cat'sGrowl]

If they plan on keeping it, that's the final straw with Goodell for me personally.

It's not a huge deal, but it is the straw that broke the camel's back.

Chances are they just wanted some "brand recognition" they could cash in on, and didn't matter if it stole the individuality and claim to fame that those teams who win the SB earn.

[Hugor Hill]

Best Super Bowl logo ever....

followed by some of my other favs:

Now, tell me these don't look better then this generic cookie cutter crap:

[UNCrules2187]

http://i41.tinypic.com/2n0muky.jpg/IMG]

Best Super Bowl logo ever....

followed by some of my other favs:

http://i42.tinypic.com/ofophg.jpg/IMG]

http://i39.tinypic.com/33a72us.jpg/IMG]

http://i40.tinypic.com/2luur8g.jpg/IMG]

Now, tell me these don't look better then this generic cookie cutter crap:

http://i41.tinypic.com/2ex11zd.jpg/IMG]

Sorry brah, those don't invoke a "consistent, iconic identity" like the Olympic Rings! [/Goodell]

[bleys]

yea, I really wish some "source" would uncover some scandal to knock Goodell out of his position..

I rather it not be harmful to the guy, but he's done a lot to water down this great sport..

[Grammer]

“Given its global size and scale, we really wanted a design that was permanent and that really could emphasize the prestige and stature of the game” - NFL chief marketing officer Mark Waller

"We're all just lazy, useless fugs" - NFL chief marketing officer Mark Waller

Edit: some of my favorites

[Mother Grabber]

Recession