Who is falling for the Peacock Wildcard bullshitt

[CamWhoaaCam]

On 1/14/2024 at 9:30 PM, RayRedd said:

streameast is your friend 

This guy knows.

 

Stop wasting your money people. These games are FREE!

[Khyber53]

Sheesh, Peacock is like $6 for a month, carries a crap ton of great shows (and many new ones) on demand, has a ton of sports, carries all of the WWE pay per views (at no extra cost) and grabs some of the new in-theater movies very quickly after release or at the time of release.

Grab a Roku, pick five pay channels you like and cut the Cable. You'll save nearly $75 a month doing so.

Or whine about $6 when a beer at an NFL football game can cost you $20. poo, a ticket to a dang movie itself is $12 and they sure won't hit the pause button when you need to go take a whiz or grab a beer.

[PanthersATL]

Peacock isn't the first time a playoff game was pay exclusive.

ESPN aired a playoff game as part of the 2015 season.  You might remember it -- it was Arizona vs Carolina.

Because the game aired on local broadcast, most Panthers fans probably didn't notice. But everyone outside of those markets had to pay that pesky cable ESPN fee to watch.

https://ftw.usatoday.com/2014/04/espn-nfl-playoffs-tv-nbc-wild-card

https://www.sportsmediawatch.com/2015/01/nfl-playoffs-ratings-espn-panthers-cardinals-eighth-most-watched-cable-program-wild-card/

The Panthers’ win ranks as the eighth-most watched program ever on U.S. cable television and the medium’s second-most watched NFL game

[Basbear]

[Steelo]

Does it count if you were already subscribed too Peacock before hand.

[PghPanther]

Allow someone who has 40 years of corporate and sports marketing under my belt to chime in here.

The NFL is in a market position that is somewhat similar to NASCAR.......although NASCAR is further down the rabbit hole of their fall from peak while the NFL is still trying to stretch riding out their peak now. 

All this PPV stuff has to do with two things..........on the NFL side reaching out to a new fan base to add to their aging fan base. On the Peacock side trying to expand their subscriber base going after sheer viewership numbers. Both know that if they have an increase in either they can secure a specific percentage of that temporary swell into their marketing fold for the longer term.

Its somewhat a symbiotic relationship to is highly skewed toward Peacock's appetite to the NFL viewership base (since it is such a juggernaut in the US these days) than it is the other way around hence the package the NFL got out of it in revenue. 

Here is the reality and it has to do in great part with the demographic base......................look out over the past 20 years and today at any crowd at an NFL game or a NASCAR race event and what do you see?..................

A sea of White faces in a country that is turning Brown (Hispanic specifically) fast..........and by 2045 those sea of White faces will be dying off and become a minority in both attendance and consumption dollars. 

......both NFL and NASCAR know that if they don't reach and hook Brown faces that they are going to be in trouble holding the attendance, ratings and viewership that has corporations watering for their audience.......NASCAR is seeing it now........the NFL is still riding high but knows its coming down the pike. 

Of course will the current dominate minority (aka Brown faces) become or have the consumer potential to fill the pockets of the NFL and Peacock?

That's hard to say........... if they adapt it as part of their cultural entertainment choices for starters..........

........but we do know this......

F1 racing and World Cup has had a very diverse fan base for many years now but those are world sports and market to 5 to 6 continents of nations on a regular basis these days. F1 started out as a Euro sport but did an incredible job of being worldwide while the World Cup has pretty much been there all along with their diversity. 

Demographics is destiny in marketing people.............in 1950 White Europeans where 30% of the Worlds population...today they are 12% and falling fast ..................while in the US they were 85% of the population in 1950 and are now 61% and falling fast to where they will be less that 45% in 2045. 

Do the math here............over the age of 50 in the US......Whites are 75% of the pop.......

...under the age of 21 Whites are 43%..................but and here is the key.

Under the age of 5 years old in the US......Whites are 6% of the population.

What does that tell the NFL whose target market over the past 80 years has been dominated by White audiences and their spending? 

So NFL and NASCAR are traditionally sports supported by a fan base vastly dominated by White audiences......................and if either of them don't know how to capture a diverse fan base they are going to struggle to become a mainstream sport and end up like horse racing and boxing which 120 years ago where more dominant than baseball and now look where they are at today. 

Now I make no observation here based on preference or criticism of any demographic change.........I'm just stating the reality of that and how it will impact the NFL moving forward. 

In fact there is a bigger problem for any sporting and live entertainment event that supersedes racial demographics......

.............and that is the psychographic or life style/cultural change of those under the age of 30.........most people today are more focused on their iPhones and video games to have any attention span for 3 to 4 hours in front of a TV set...........baseball is getting killed from this ADD culture embedded in the "life support system" of mobile technologies people carry around and stare into all day. 

I wouldn't want to be in the NFL or NASCAR shoes at this point......they have significant demo/psychographic challenges in the future to their fan and viewership bases moving forward.  

Edited January 18, 2024 by PghPanther

[top dawg]

4 hours ago, PghPanther said:

Allow someone who has 40 years of corporate and sports marketing under my belt to chime in here.

The NFL is in a market position that is somewhat similar to NASCAR.......although NASCAR is further down the rabbit hole of their fall from peak while the NFL is still trying to stretch riding out their peak now. 

All this PPV stuff has to do with two things..........on the NFL side reaching out to a new fan base to add to their aging fan base. On the Peacock side trying to expand their subscriber base going after sheer viewership numbers. Both know that if they have an increase in either they can secure a specific percentage of that temporary swell into their marketing fold for the longer term.

Its somewhat a symbiotic relationship to is highly skewed toward Peacock's appetite to the NFL viewership base (since it is such a juggernaut in the US these days) than it is the other way around hence the package the NFL got out of it in revenue. 

Here is the reality and it has to do in great part with the demographic base......................look out over the past 20 years and today at any crowd at an NFL game or a NASCAR race event and what do you see?..................

A sea of White faces in a country that is turning Brown (Hispanic specifically) fast..........and by 2045 those sea of White faces will be dying off and become a minority in both attendance and consumption dollars. 

......both NFL and NASCAR know that if they don't reach and hook Brown faces that they are going to be in trouble holding the attendance, ratings and viewership that has corporations watering for their audience.......NASCAR is seeing it now........the NFL is still riding high but knows its coming down the pike. 

Of course will the current dominate minority (aka Brown faces) become or have the consumer potential to fill the pockets of the NFL and Peacock?

That's hard to say........... if they adapt it as part of their cultural entertainment choices for starters..........

........but we do know this......

F1 racing and World Cup has had a very diverse fan base for many years now but those are world sports and market to 5 to 6 continents of nations on a regular basis these days. F1 started out as a Euro sport but did an incredible job of being worldwide while the World Cup has pretty much been there all along with their diversity. 

Demographics is destiny in marketing people.............in 1950 White Europeans where 30% of the Worlds population...today they are 12% and falling fast ..................while in the US they were 85% of the population in 1950 and are now 61% and falling fast to where they will be less that 45% in 2045. 

Do the math here............over the age of 50 in the US......Whites are 75% of the pop.......

...under the age of 21 Whites are 43%..................but and here is the key.

Under the age of 5 years old in the US......Whites are 6% of the population.

What does that tell the NFL whose target market over the past 80 years has been dominated by White audiences and their spending? 

So NFL and NASCAR are traditionally sports supported by a fan base vastly dominated by White audiences......................and if either of them don't know how to capture a diverse fan base they are going to struggle to become a mainstream sport and end up like horse racing and boxing which 120 years ago where more dominant than baseball and now look where they are at today. 

Now I make no observation here based on preference or criticism of any demographic change.........I'm just stating the reality of that and how it will impact the NFL moving forward. 

In fact there is a bigger problem for any sporting and live entertainment event that supersedes racial demographics......

.............and that is the psychographic or life style/cultural change of those under the age of 30.........most people today are more focused on their iPhones and video games to have any attention span for 3 to 4 hours in front of a TV set...........baseball is getting killed from this ADD culture embedded in the "life support system" of mobile technologies people carry around and stare into all day. 

I wouldn't want to be in the NFL or NASCAR shoes at this point......they have significant demo/psychographic challenges in the future to their fan and viewership bases moving forward.  

Thanks for the insight.