Team rebranding apparently possible, even rename

[Snake]

11 hours ago, Car123 said:

Charlotte Carolinians

No no no. 

The Carolinian Charlitairins. 

[Snake]

I like the Charlotte Black Panthers myself. 

Out motto could be "resist!" 

And everyone could dress like this 

 

[emcannon]

Hmmmm. Smells like bullsh*t to me.

[Cyberjag]

I would be very surprised if new ownership didn't want to change the brand. That doesn't mean they change the name or the colors.  But there are a ton of design elements that will be tweaked.  There may be some new slogans introduced.  There will be marketing campaigns to call attention to these and generate excitement/buzz for the new ownership.

The name and colors work.  Keep Pounding works.  Those aren't going anywhere, but there will decidedly be changes made in an effort to make things seem new and different.

[CatMan72]

They would have to get approval from the league among other things and I can't remember when a team has ever been renamed unless it was part of a move. The Panthers have established a strong brand so a rename would be pretty silly. I'm guessing the rebrand discussion is more about marketing materials, wordmarks, uniforms, etc not changing the actual team name or logo. 

[RetiredCollegeCoach]

For people wondering about the source, it's a former player of mine (and later grad assistant) I keep in touch with. He's fairly senior at a marketing firm in the greater Charlotte area that has worked with the Panther organization before. According to him, absolutely everything is on the table. I didn't think to ask who commissioned the effort - I could ask him, but who knows if he can actually tell me that. I assume Navarro, though.

Guessing that a name change is highly unlikely - I mean, why f*ck with a brand that basically works and is established in the market? I would think that the "everything is on the table" approach is sort of a "go wild, show us your vision and your creativity" gambit, but I have no idea how marketing works. I'm just repeating what I'm told.

[MechaZain]

The North Carolina Panthers

[PhillyB]

3 hours ago, Jase said:

+1 Sir purr needs to be a real panther that mauls opposing fans in the stadium IMHO

I have said for years we should have one chained behind the opponents bench

[run-run-pass-punt]

I love the Panthers colors/uniforms, but I wouldn't mind seeing an alternate. I know everyone loves the idea of black helmets, and they'd look nice, but I'd really like to see white helmets with our black panther logo and blue helmet stripes - same curved shape as current ones. Could outline the panther logo in blue or black. Couple that with white/black top/pants combo, or all white. I think it would look really stylish.

Alright, too much sports fashion. My wife's going to want my opinion on her outfits if she reads this, and I've spent to much time training her to know that I don't care.

[run-run-pass-punt]

I meant to say "outline logo in blue or grey" in previous post.

[Ezell704]

I can’t make a post because I’m a NEWB. This is the closest thing to an “ownership thread I could find so I figured I’d drop it here” 

http://wbt.com/articles/scott-fowler-panthers-draft-richardson-fallout-panthers-sale

[GoPanthers123]

Even better transfer to AFC East where all teams are perpetually mediocre and Patriots are due for a big fall.

[Cyberjag]

The team needs a little rebranding...

http://www.charlotteobserver.com/sports/nfl/carolina-panthers/article208517199.html

[mc52beast]

Remove the Shield and replace it with JR’s statue...