The Brand

[TheCasillas]

6 minutes ago, CRA said:

the fans with money....still grew up on teams not named the Carolina Panthers.    The "older" fans aren't as locked in as other franchise. 

right ... the Franchise is too young. However, if they focus on fans in their teens ... when they get 30+ its an established franchise in the league. So that means more stickiness and more appeal. Also, more connections to share their fandom, and grow "the brand" ... seriously didnt mean to work that in, just organically fit, ha.

[Mr. Scot]

29 minutes ago, TheCasillas said:

They user test the current slogan and establish persona types they are attempting to bring into the stadium and fandom. It's very likely that the Panthers (along with many other teams in the league) want to appeal to a younger audience. You then create a longer runway for customer stickiness to your product. 

If you attract young fans, then you have fans for 25+ years.

So did the marketing team just happen to come up with the exact same slogan and wording that Matt Rhule used at Baylor on their own?

[TheCasillas]

7 minutes ago, Mr. Scot said:

So did the marketing team just happen to come up with the exact same slogan and wording that Matt Rhule used at Baylor on their own?

or do you mean Texas Tech? 

Edited April 14, 2022 by TheCasillas

[Mr. Scot]

1 minute ago, TheCasillas said:

or do you mean Texas Tech? 

That makes it pretty clear it came from a college source.

I wonder who that might be?

[TheCasillas]

7 minutes ago, Mr. Scot said:

That makes it pretty clear it came from a college source.

I wonder who that might be?

We can connect the dots however we want to, but if they go full force guerilla marketing with this ... it will be hard to believe that this was soley driven by Matt Rhule, especially given the current state of his position at the franchise. 

 

"The Brand" is just too common

Edited April 14, 2022 by TheCasillas

[davos]

1 minute ago, TheCasillas said:

We can connect the dates however we want to, but if they go full force guerilla marketing with this ... it will be hard to believe that this was soley driven by Matt Rhule, especially given the current state of his position at the franchise. 

 

"The Brand" is just too common

Fair enough

[rayzor]

2 minutes ago, TheCasillas said:

"The Brand" is just too common

Among coaches of kids.

Pretty clear he used this before... coaching kids. 

[rayzor]

42 minutes ago, TheCasillas said:

That could be the point as well, if it is marketing for potential players to want to play here, then they will use a slogan or pitch that attracts them. We dont know how they tested it, but I personally do know they tested it. Which means it was validated in some way to help them achieve whatever goal they are after with this marketing campaign. 

If you rely on generic and trite sayings like this that have no personal connection to your organization, you're doing it wrong. 

Like most things they've done here since Tepper and especially since Rhule..... they're doing it wrong. 

[TLGPanthersFan]

1 hour ago, Mr. Scot said:

I would, specifically because it's pushing out the legacy of Sam Mills.

That it's being done by a sh-tty coach and an equally sh-tty owner just makes it that much worse.

You’re right. But it feels like the groundwork for getting rid of Keep Pounding was laid last season. 
Remember when there was no Keep Pounding chant or Scoreboard prompt during the Jets game last season? They only returned it after fan backlash and made some stupid excuse as to why it wasn’t there. 
I don’t understand what this owner and coach hope to gain from trying to remove legacy traditions and sayings and think the fans won’t notice. 
Not everything has the stink of the old regime. Not everything needs to be changed. 
Like our history. 

[SmokinwithWilly]

Before trying to rebrand, maybe they should actually try winning records in back to back years. You can polish a turd, but it's still a turd. Right now, Tepper is giving fans a swirlie in a state fair Porta potty. 

[TheCasillas]

1 minute ago, rayzor said:

If you rely on generic and trite sayings like this that have no personal connection to your organization, you're doing it wrong. 

Like most things they've done here since Tepper and especially since Rhule..... they're doing it wrong. 

sure, but very rarely does a rebrand have a "personal connection" to your organization. At the end of the day, a rebrand's main goal is to make you attractive to new customers/talent. 

Never is a rebrand for your existing custromer base, there is no point or drive for that. Why change something people are used to? It only makes them angry/frustrated/confiused.... ie see this thread.

[TheCasillas]

1 minute ago, SmokinwithWilly said:

Before trying to rebrand, maybe they should actually try winning records in back to back years. You can polish a turd, but it's still a turd. Right now, Tepper is giving fans a swirlie in a state fair Porta potty. 

the franchise is in a transition state, and the best way to keep it interesting is changing things. Its basically a distraction.  As in "look at this shiny thing" while someone takes out of your pocket.

[SmokinwithWilly]

2 minutes ago, TheCasillas said:

the franchise is in a transition state, and the best way to keep it interesting is changing things. Its basically a distraction.  As in "look at this shiny thing" while someone takes out of your pocket.

Except it's not interesting because things aren't changing. We're losing and losing badly. Trying to attact all these new fans is great, but that typically requires a product you can get excited about. Matt Rhule isn't that product. 

[CRA]

23 minutes ago, TheCasillas said:

or do you mean Texas Tech? 

so college programs are plajarizing and stealing the same shitty brand mantra.  

which makes the Panthers using a recycled college "the brand" pitch even more lame.