Belgium destroys shipment of American beer after taking issue with ‘Champagne of Beer’ slogan

[jayboogieman]

Quote

Belgium has destroyed a shipment of American beer after taking exception to its maker’s slogan that it was “The Champagne of Beers.”

Belgian customs crushed the 2,352 cans of Miller High Life beer earlier this week, reasoning that they were improperly labeled as Champagne.

The move came after a trade association for the Champagne industry complained that the term should be used only on bottles of sparkling wine, made using a traditional method in Champagne, France.

 

By convention, true Champagne – as in, the French sparkling wine – can only be made using Chardonnay, Pinot Noir, and Pinot Meunier grapes.

The Comité Champagne, a joint trade association for the Champagne industry, requested the destruction of the American beers, arguing that the label “The Champagne of Beers” infringed on the protected designation of “Champagne”.

Source

I must say I love this and their reason for doing it.

[ladypanther]

And it is not even good beer.............

[toldozer]

Dumb,  but probably better than drinking high life

[Brooklyn 3.0]

If only had Dylan Mulvaney been on the can! It'd be an international incident!

[Anybodyhome]

On 4/22/2023 at 4:52 PM, Brooklyn 3.0 said:

If only had Dylan Mulvaney been on the can! It'd be an international incident!

Speaking of.... I had to read and figure out what all this uproar was and came out of it extremely disappointed. Really? When the best you can do is refuse to drink and/or boycott a crappy beer from a company, and you're probably drinking another beer from the same company, your intelligence is on full display.

All I can conclude is that Dylan Mulvaney is living rent free in a lot of folks' heads these days.

In the last 30 days, their stock price has dropped .29% and their 90-day profile shows a 10.96% gain. So, yeah, that whopping little over a quarter percent stock price difference is killing the company.

[KatsAzz]

On 4/22/2023 at 2:58 PM, jayboogieman said:

Source

I must say I love this and their reason for doing it.

Interesting!!! Seems the people in Belgium take their Champagne seriously. LOL

[Pejorative Miscreant]

On 4/27/2023 at 2:00 PM, Anybodyhome said:

 

All I can conclude is that Dylan Mulvaney is living rent free in a lot of folks' heads these days.

Been out of the country and only had time to read a lot of headlines with that name in but it and have no idea who Dylan Mulvaney is.  Gonna click on one of these budlight articles sooner or later but don’t want to engage in it cause it sounds like nonsense. People need to find a hobby other than shiiting on other people 

[Brooklyn 3.0]

1 hour ago, Pejorative Miscreant said:

Been out of the country and only had time to read a lot of headlines with that name in but it and have no idea who Dylan Mulvaney is.  Gonna click on one of these budlight articles sooner or later but don’t want to engage in it cause it sounds like nonsense. People need to find a hobby other than shiiting on other people 

That's all anyone does in the US, shiit on other people: Trump, trans people, Tucker, blacks, boomers, Gen Z, Asians, DeSantis, Biden, drag queens, Pro-Lifers, Pro-Choicers, the Left, the Right, Russia, billionaires, rednecks, Latinos, gun owners, gays, TERFs, CIS people, protesters, the government, "woke" people, Disney, police, etc.

People speak their mind. We all have opinions. No one is safe. It is what it is. You don't want to be bothered by it? Stay off social media ... that's where it all takes place.

[Brooklyn 3.0]

2 hours ago, Pejorative Miscreant said:

Been out of the country and only had time to read a lot of headlines with that name in but it and have no idea who Dylan Mulvaney is.  Gonna click on one of these budlight articles sooner or later but don’t want to engage in it cause it sounds like nonsense. People need to find a hobby other than shiiting on other people 

Dylan is basically just like a Kardashian, cashing in big time at the right time and laughing all the way to the bank ...