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So who is going to test drive a $60k Kia?

Happy Panther

By Happy Panther,
in Huddle Lounge

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Niner National Newbie

Niner National

Posted
Posted

Their goal with this is probably the same that Hyundai had with the Equus. Not to turn a profit, but to prove they can build a car that can compete in quality with a luxury car.

 

Hyundai only built like 7,000 Equus cars, and they did so at a loss, but profitability was never their goal. It was to improve perception.

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MadHatter Rookie

MadHatter

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Posted

Their goal with this is probably the same that Hyundai had with the Equus. Not to turn a profit, but to prove they can build a car that can compete in quality with a luxury car.

 

Hyundai only built like 7,000 Equus cars, and they did so at a loss, but profitability was never their goal. It was to improve perception.

Not true.

 

They only imported about that many to the US.  The Equus has been made for Asia for years.  I traveled to Korea numerous times on business and the high end car services were all using them instead of BMW's or Mercedes....and this was several years before they started selling them here.

 

They are a fantastic car.

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Guest Dark Knight

Guest Dark Knight

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Kia vehicles are just as good as Ford, Chevrolet, Honda, Toyota, etc. Just like all the high end vehicles made by those companies are just as nice as anything made by BMW or Mercedes.

Vehicles are no different than clothing, shoes, electronics, etc. It's all about the name & brand recognition. I could name 100 sets of headphones that are cheaper than Dre Beats (which suck for the money) & have them beat in quality 1,000x over. It's all about status.

Most people would take a BMW with 150,000 miles over a brand new Kia.

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Shufdog Community Regular

Shufdog

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We have a Kia Soul and really like it.

I'm not buying any $60k car from any manufacturer so it's moot for me.

If I was in the market I'd consider a Kia though...

 

My Mom has a Kia Sportage, it's a very nice car! I've not found anything wrong with it and she's had it for several years.

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MadHatter Rookie

MadHatter

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I just don't see that many older models of either Hyundai's or Kia's on the road... despite the warranties both offer. 

 

 

You do realize that Hyundai upgraded their product only about 7 years ago?  Or that they have some of the highest safety, quality, and approval ratings in the industry?

 

Nah...betting you don't.  We will just chalk this up as another in a long line of ill informed and flat our wrong posts that you make every day.

 

Carry on.

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