No more BOA

[PanthersATL]

2 hours ago, Jay Roosevelt said:

I hate stadium naming rights deals. Kills a good amount of the individuality of all stadiums.

The Duke's Mayo Bowl committee has entered the chat about sponsorships and naming rights

[ladypanther]

Time is running out on Bank of America’s naming rights contract for the Carolina Panthers’ stadium uptown. The bank purchased the naming rights in 2004 under a 20-year agreement for $140 million, or $7 million per season. The financial institution has been headquartered in Charlotte since 1998 after NationsBank’s merger with BankAmerica. It’s unclear if Bank of America will renew the contract. A bank spokesperson said there’s nothing to report at this time.

 

Today, the average stadium naming rights deal across the country is about $14 million a year, Depken said. He expects the new contract for the Panthers stadium to cost about $10 to $15 million annually. Last year, insurance company Acrisure paid $10 million per year for 15 years to be the name on the Pittsburgh Steelers’ stadium.

 

Also last year, the Cincinnati Bengals and Paycor signed a deal worth for $12 million a year for 16 years. Other stadium deals have doubled and tripled those numbers. In 2019, Social Finance Inc. paid more than $30 million annually over 20 years to put its name “SoFi” on the new stadium for the Los Angeles Rams and Chargers. The same year, Allegiant Airlines paid $25 million per year for Las Vegas Raiders stadium rights.

Read more at: https://www.charlotteobserver.com/news/local/article275007936.html#storylink=cpy

 

[Mr. Scot]

Thanks, LP.

Aside, I hate stadium naming rights deals. I miss when you just had a football name for the stadium.

[TheCasillas]

Whoever gets the naming rights to the stadium is going to get good exposure. Considering now tepper NFL, MLS and entertainment happening in that stadium there is more opportunity for their brand to get noticed

Edited May 6, 2023 by TheCasillas

[Brooklyn 3.0]

I'd like to see data on how much new business or repeat business stadium branding actually brings a company.

[PanthersATL]

3 hours ago, Brooklyn 3.0 said:

I'd like to see data on how much new business or repeat business stadium branding actually brings a company.

FTX Arena has left the chat.

[PanthersATL]

Sponsor names on stadiums?  I'm fine with it.

Sponsor names on player gameday jerseys?  Not so much.

[PanthersATL]

Besides -- when sponsors get TOO involved in the gameplay, we could end up with this:
 

 

[Day1PanthersFan]

18 hours ago, PanthersATL said:

Sponsor names on stadiums?  I'm fine with it.

Sponsor names on player gameday jerseys?  Not so much.

Or players and coaches having to namedrop 100 different companies in there interviews like Nascar 

And Bryce Young putting on a Pepsi cap and drinking a mountain dew while being interviewed 

 

 

 

 

[KushMcDieselson]

BMW wouldn't be a terrible choice as I believe I read somewhere that the blue color in their logo is a also variation of the pantone process blue the the Panthers use.

[PanthersATL]

3 hours ago, Day1PanthersFan said:

Or players and coaches having to namedrop 100 different companies in there interviews like Nascar 

And Bryce Young putting on a Pepsi cap and drinking a mountain dew while being interviewed 

 

 

 

 

NASCAR is designed for sponsors. I get that.

I am referring to more like the ALLY or AMERICAN INSURANCE team jerseys for soccer. Not a fan.

[Panthera onca]

5 hours ago, KushMcDieselson said:

BMW wouldn't be a terrible choice as I believe I read somewhere that the blue color in their logo is a also variation of the pantone process blue the the Panthers use.

Plus it’s the vehicle of choice for the wine and cheese portion of the fan base.

[T-Wazzle]

Yeah, some company name getting plastered on the stadium, I couldn't possibly gaf.

[Wes21]

On 5/2/2023 at 1:22 PM, BrisbanePanther said:

Whatever it is, I suspect there will be some tea leaves to read regarding timing of a new stadium, which would fetch huge dollars by itself. Also have to keep in mind that there'll be other stadiums coming too which could take some potential sponsors, including new ones in Buffalo, Nashville, and DC (which will almost certainly have their pick of sponsors in a mega-deal to compete with Bezos). In fact, I think a new DC stadium could break the $500m sponsorship mark.

That being said, my contenders would be:

American Airlines Field due to the Charlotte hub, but I'm not sure airlines are throwing money like this at sponsorships anymore.

I also think it could be a random one like:

Samsung Stadium--but then again this feels like the name for a new (or heavily renovated) stadium. The tech upgrades, customer experience, and product placement takes care of itself. All the video boards, ribbon boards, monitors, wifi, everything--all Samsung and probably special features for Samsung phone owners (like me! ). 

You can do the Samsung thing without it being the name of the stadium.  There are lots of partnership opportunities associated with a team.  The Ford's own the Detroit Lions and the stadium is Ford Field.  The Cowboys practice facility is sponsored by Ford.  Arrowhead stadium has a Ford Fan Zone and ford Tailgate District.