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NFL Team Market Values


Mr. Scot
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The master of scale is Jerry Jones, owner of the Dallas Cowboys, a team now worth $9 billion, more than any other in sports. The Cowboys generated $1.14 billion in revenue last season as well as operating income (earnings before interest, taxes, depreciation and amortization) of $500 million—56% and 133%, respectively, more than any other football team. And if other teams want to learn some of the 80-year-old Jones’ secrets—after all, he bought the team for a modest $150 million in 1989—the Cowboys’ owner is getting his own Netflix docuseries.

Beyond the Cowboys’ increase, there were four teams that rose at least 20% in value, each as a result of stadium economics. The Tennessee Titans, up 26%, to $4.4 billion, will receive $1.26 billion of public financing for a $2.1 billion stadium that is expected to open in 2027. The Titans will run the stadium, which, given Nashville’s vibrant economy, is expected to generate tens of millions of dollars in additional revenue for the team.

The Las Vegas Raiders also have a relatively new stadium in the hottest market in sports. The team pulled in over $90 million in ticket revenue last season, tops in the NFL. And with a vast lineup of non-NFL events, including concerts and soccer games, the Raiders raked in another $70 million-plus, also a league high. All told, the Raiders are worth $6.2 billion, 22% more than a year ago.

The Miami Dolphins increased an impressive 24% in value, to $5.7 billion this year. The team has leveraged its ownership of Hard Rock Stadium to bring concerts, tennis, college football and Formula 1 to Magic City. The team’s revenue from advertising and sponsorships has nearly doubled the past five years, to close to $60 million, while premium seating revenue (luxury suites and club seats) is up over one-third, to more than $45 million.

Cleveland, meanwhile, isn’t exactly enjoying a booming economy, but the Browns have been pushing ticket price increases and adding sponsors. By Forbes’ count, the team’s ticket revenue has doubled over the past five years, to over $78 million, and stadium advertising and sponsorship revenue has climbed nearly 70%, to some $50 million. A new retail deal with Fanatics should also be a boon to merchandise revenue, especially if quarterback Deshaun Watson can live up to his recently restructured contract.

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4 hours ago, TheCasillas said:

Looks like winning has nothing to do with the value of your franchise. I wonder what the indicators are for the worth of  a franchise. The only pattern I see is that the commercial real estate in most of those regions at the top are pretty heft in worth. 

 

I'm not sure how this works. Because the Lions at Ford Field is basically downtown on the waterfront. Right across the street from Tigers at Comerical Park. Or at least that is what my brain says anywho. So, location can't be that big of a selling point.

 

The revitalization of downtown Detroit is big bidness right now. Of course, 5 miles in any direction but east is still sad.

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1 hour ago, Gerry Green said:

 

I'm not sure how this works. Because the Lions at Ford Field is basically downtown on the waterfront. Right across the street from Tigers at Comerical Park. Or at least that is what my brain says anywho. So, location can't be that big of a selling point.

 

The revitalization of downtown Detroit is big bidness right now. Of course, 5 miles in any direction but east is still sad.


Forbes said they arrived at those numbers by looking at how much each franchise earns in revenue and profit before taxes. It did not factor in real estate holdings.

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6 minutes ago, Tbe said:


Forbes said they arrived at those numbers by looking at how much each franchise earns in revenue and profit before taxes. It did not factor in real estate holdings.

 

Well, the Lions ranked that low does make sense. Although, I bet those numbers have actually gone up the last year and a half or so. Lions fans are ready. Campbell has those people riled up I tell ya what.

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