Meredith Starkey named Panthers Chief Marketing Officer

[WarPanthers89]

CHARLOTTE – Meredith Starkey, a proven marketing leader with nearly 20 years of experience building brands, has joined the Carolina Panthers as Chief Marketing Officer.

Starkey comes to the Panthers after nearly 10 years at T-Mobile, where she was Vice President of Marketing – Sponsorships and Events. Prior to joining T-Mobile, she held sponsorship marketing positions at Motorola and Genesco Sports Enterprises.

She brings an expertise in building integrated brand communication and sponsorship strategies, customer acquisition and loyalty, creative development, production, research and insight.

"We are delighted to have Meredith join our leadership team," said team president Tom Glick. "She is a proven difference maker in our industry and understands fans and how to deliver special moments, memories and experiences to continue to fuel their passion. As we strive to do more for our fans, partners and communities across the Carolinas, Meredith’s command of the fundamentals and drive to innovate will help us get it right."

Starkey revitalized and expanded entertainment marketing for T-Mobile with a strategy to reach millennials, including their first ever naming rights deal – T-Mobile Arena in Las Vegas – along with a series of major media and music platforms.

She also led the renewal strategy and negotiation of T-Mobile’s MLB sponsorship and previously managed T-Mobile’s NBA sponsorship.

In 2018, Event Marketer Magazine named her one of the “Top 15 Women in Event Marketing” and Sports Business Journal named her a “Brand Power Player.” In 2015, she was recognized by Sports Business Journal as a “Forty Under 40” award winner, and the previous year, Sports Business Journal included her in the class of “2014 Game Changers: Women in Sports Business.”

A Williamston, N.C., native who grew up in Lexington, S.C., Starkey earned a Bachelor of Science in Marketing from Clemson University.

Starkey will begin her new role in late March

[WarPanthers89]

[Ivan The Awesome]

The business side looks like it's getting fixed quite nicely. 

[WarPanthers89]

5 minutes ago, Ivan The Awesome said:

The business side looks like it's getting fixed quite nicely. 

Agreed. I am impressed with Teppers hires 

[MillionDollarCam]

This is good news, the Panthers are rarely talked about outside of the Carolina’s and they can’t keep relying on Pepsi, Bojangles, and Krispy Kreme to be their only big time sponsors (if you can call Krispy Kreme and Bojangles big time).

They should have stolen the CMO from the Hurricanes, that person is a genius and it only seems fair since the Canes poached the Panthers social media guy.

[WarPanthers89]

 

[4Corners]

This will enrage some on here 

[TheSpecialJuan]

[Jeremy Igo]

34 minutes ago, MillionDollarCam said:

This is good news, the Panthers are rarely talked about outside of the Carolina’s and they can’t keep relying on Pepsi, Bojangles, and Krispy Kreme to be their only big time sponsors (if you can call Krispy Kreme and Bojangles big time).

They should have stolen the CMO from the Hurricanes, that person is a genius and it only seems fair since the Canes poached the Panthers social media guy.

Great idea only the Hurricanes don't have a CMO. 

[jtm]

Marketing for any NFL team has to be the easiest job in the world.  

[Dex]

Can she play DE?

[4Corners]

33 minutes ago, jtm said:

Marketing for any NFL team has to be the easiest job in the world.  

I mean it really has to be one of the easiest jobs.

[Jeremy Igo]

The Panthers have never even had a marketing department. They never had much need for one as the nfl always sold itself. 

 

These days though....

[WoahW]

T-Mobile has been near the top in the past decades in terms of marketing and turnaround so this is a great hire