Cease-and-Desist Scroll to the Makers of ‘Dilly Dilly’ Ale along with two Super Bowl tickets

[NanuqoftheNorth]

We’ve seen a number of chatty cease-and-desist letters from brands recently, but this one ranks up there with the best of them.

 

 

Here’s the full text of the scroll:

Dear friend of the Crown, Modist Brewing Company. Congratulations on the launch of your new beer, Dilly Dilly Mosaic Double IPA! Let it be known that we believe any beer shared between friends is a fine beer indeed. And we are duly flattered by your loyal tribute. However, “Dilly Dilly” is the motto of our realm, so we humbly ask that you keep this to a limited-edition, one-time-only run. This is by order of the king. Disobedience shall be met with additional scrolls, then a formal warning, and finally, a private tour of the Pit of Misery. Please send a raven, letter or electronic mail to let us know that you agree to this request. Also, we will be in your fair citadel of Minneapolis for the Super Bowl, and would love to offer two thrones to said game for two of your finest employees to watch the festivities and enjoy a few Bud Lights. On us. Yours truthfully, Bud Light.

http://www.adweek.com/creativity/bud-light-sent-a-hilarious-cease-and-desist-scroll-to-the-makers-of-dilly-dilly-ale/

 

[Mr. Scot]

Oh, mother of...

[NanuqoftheNorth]

4 minutes ago, Mr. Scot said:

Oh, mother of... Dilly Dilly!

FIFY

[motocross_cat]

Bud light pulling out the big 

[jasonluckydog]

Pretty cool of bud they could be dicks

[JARROD]

No Vaseline,... none.

 

[Kevin Greene]

The swill Budweiser puts in cans cannot be considered beer by any standards. Budweiser stands to gain by any affiliation they might receive via Modist. 

[propagandamachine]

You know whats cooler than that... getting one of my super shirts from my excellent designs lol

Glad youre catching up to dilly dilly now. We Been Here

 

Which reminds me.. check out my store Here.

https://teespring.com/stores/dilly-dilly-4

[Peppers90 NC]

Some idiots named their beer Dilly Dilly?

[PanthersBigD]

Suing a bunch of micro brewers over 'Dilly Dilly' would be a PR nightmare for Bud Light. That's the only reason they're getting cute with their C&D letters. I have to say though, whoever thought of it is smarter than the usual guys they have making those decisions.

I actually like to drink Bud Light when I need a break from actual beer, but I still want alcohol. It's like beer flavored water, that can get you drunk. 

[SurvivalSloth]

That is fantastic. They're continuing to ride their best marketing campaign since the Budweiser frogs, while also protecting their brand without being douches.

Dilly! Dilly!

[tepid]

That is kinda cool, they could have been real jerks about it.

[LinvilleGorge]

It was actually a cool move by Anheuser-Busch. They're obligated to protect their patents and trademarks since those patents and trademarks become unenforceable if someone can show a history of the patent going unenforced. This is the coolest and most PR friendly manner that A-B could've gone with the enforcement.

[Anybodyhome]

I was sick of the entire "Dilly, Dilly" campaign after a couple weekends of football.

Thankfully, I won't be watching the SB and will not have to see the latest iteration of what I think is a moronic campaign.