Jump to content
  • Welcome!

    Register and log in easily with Twitter or Google accounts!

    Or simply create a new Huddle account. 

    Members receive fewer ads , access our dark theme, and the ability to join the discussion!

     

Carolina Panthers, Cam Newton, Empty Seats, Social Media, and Branding


Jeremy Igo

Recommended Posts

There was quite a bit of a discussion yesterday surrounding the lack of fan excitement at the game. While it was not terrible, the attendance and crowd noise was not typical of a what a winning team and a home victory historically yield. Plenty of empty seats and an opposing offense that was able to utilize hard counts for most of the game. That isn't normal at Bank of America Stadium. 

So what happened? I have thoughts. 

Enter Cam Newton

When the Carolina Panthers drafted Cam Newton they found themselves completely unprepared to handle a guy with so much talent and charisma. I have heard as much from more than one source. The Carolina Panthers, and indeed the greater Charlotte area, has never hosted such an amazing athlete and huge personality. 

It would not take long before Cam Newton was not a franchise quarterback. He was the franchise. 

Cam Newton was the first player to my knowledge to ever have his own video/photo/social production team accommodated by the Carolina Panthers. A team that was present on gamedays to provide content for Cam's personal brand.  To Cam's credit, this was a brilliant business decision and forward thinking approach to today's landscape. Thanks to social media, there are no longer any barriers between celebrities and fans. Cam developed a talented and successful pipeline from himself to his fans. He no longer needed internal or external Carolina Panthers media or promotions to reach his fans. 

The end result was a dual brand franchise. The Carolina Panthers and Cam Newton, inseparable brands working together for mutual benefit. For the past several years, you could not mention one without the other. And you know what? It worked. Money was being made by both entities. Life was good. 

But now the Carolina Panthers are starting to see the down side to being dual branded. When Cam Newton is no longer at the games there is a vacuum of interest and excitement. There is no one else on the team that can even approach Cam's showmanship and theatrical ability between the plays. The Carolina Panthers Show has lost its most beloved character. They are now the "Joey" to Cam Newton's "Friends". 

So what now?

What we are seeing now from the Carolina Panthers is a marketing transition. What was once 80% Cam Newton is now Christian McCaffrey. While McCaffrey is an amazing and marketable player, he still brings a fraction of the interest that Cam Newton brought. 

When (hopefully years from now) the Carolina Panthers and Cam Newton inevitably part ways, the Panthers will need to essentially re-brand themselves to their fans. I suspect they will take all the lessons learned above and not allow other player brands to rival their own. I would be shocked to see a production team allowed for CMC or a future franchise quarterback. While great for the players and short term for the team, it is to the long term detriment of their own Panthers brand. 

Link to comment
Share on other sites

Anyone else notice the Hurricanes team all wearing CMC jerseys?  Nary a '1' in sight, and that increasingly includes the stands.

Winning above all puts butts in seats.  A crippled Cam leading us to 4-12 isn't some magical draw.  As our youngins mature and we round into a yearly playoff team with our MVP caliber #22 leading the way, attendance will follow.  It's his team now.

Regardless, the player-fan model was never going to be sustainable and i'd be ecstatic if as you said it was phased out from the front office.  Reeks of little brother syndrome.  When a player is good enough, the organic fan support alone should suffice.

Link to comment
Share on other sites

I was a fan of the team before Cam came on board. I'll be a fan of the team after Cam moves on to his next adventure. Cam did not change my fan allegiance - he  made the games he was in more exciting.

There are a fair number of Panthers fans who became fans specifically due to Cam. The question is what will happen to those folks when Cam is gone - have we done enough to win them over to be permanent fans, or are they going to go off and chase the next shiny object?

Link to comment
Share on other sites

6 minutes ago, PanthersATL said:

I was a fan of the team before Cam came on board. I'll be a fan of the team after Cam moves on to his next adventure. Cam did not change my fan allegiance - he  made the games he was in more exciting.

There are a fair number of Panthers fans who became fans specifically due to Cam. The question is what will happen to those folks when Cam is gone - have we done enough to win them over to be permanent fans, or are they going to go off and chase the next shiny object?

Plenty will chase the next shiny object, but a fair amount will stick.  It’s like Michael Jordan, I pulled for the bulls because of Jordan and to this day that is still my favorite NBA team.  

Link to comment
Share on other sites

Cam to the NFL is like Lebron is to the NBA.  Where Cam Goes, his fans will go.  They don't stick to a team, only to a player.  It'll be a sad day when he is not in a Panthers uniform as I truly enjoy watching him play, but I'll stick a Panthers fan regardless.  

Link to comment
Share on other sites

Aaron Rodgers has a hell of a marketing team for himself as well. When you are a QB of that caliber it comes with the territory both good and inevitably bad. Instead of blathering on about player only fans try actually being thankful your favorite franchise backed their way into a talent like him. When he's gone he's gone, and that'll be that. Until then enjoy what's left of it, and just support the team. These circular "Cam fan" discussions only end with ignorance and bitterness that is an ugly reflection on the entire fanbase.

Link to comment
Share on other sites

Just now, TheRed said:

Aaron Rodgers has a hell of a marketing team for himself as well. When you are a QB of that caliber it comes with the territory both good and inevitably bad. Instead of blathering on about player only fans try actually being thankful your favorite franchise backed their way into a talent like him. When he's gone he's gone, and that'll be that. Until then enjoy what's left of it, and just support the team. These circular "Cam fan" discussions only end with ignorance and bitterness that is an ugly reflection on the entire fanbase.

Yeah, but Aaron Rodgers has about ten percent of the charisma as Cam Newton. The effect here will be felt much greater than in Green Bay.

Link to comment
Share on other sites

4 minutes ago, Jeremy Igo said:

Yeah, but Aaron Rodgers has about ten percent of the charisma as Cam Newton. The effect here will be felt much greater than in Green Bay.

I don't disagree with you on that but I think the Panthers will figure it out in time.

In terms of his presence and what he means for Charlotte as a sports city I really don't think you can understate it though. Remember what it was like for Charlotte when we got the Hornets? We had a magical run with that core group of guys and it was fantastic. This was their city. That's about what it has been like having Newton as the face of the franchise all these years. Undoubtedly a true superstar no matter how you may or may not feel about him. I'm just glad to have been able to see that. Especially looking around the league at what some of these cellar dwelling teams have to offer their fanbases. Let's hope the next decade after #1 can bring even a smidge of that magic back to us. It's been a long 25 years but we could have had it much worse in comparison.

Link to comment
Share on other sites

Christian McCaffrey is actually now appearing in commercials for Felix Sabates Mercedes dealership alongside Ron Rivera. He's also being pretty prominently featured in advertisements by the NFL, including the popular NFL 100 party commercial.

It'd be valid to say he's becoming one of the faces of the league, not just the team.

General analysis usually says that the NFL is not as star driven as the NBA.

With that said, every team uses their stars in marketing and sells jerseys.

Whenever a popular player leaves, retires or gets cut, you're gonna see a transition like this. 

Link to comment
Share on other sites

Cam or no Cam, attending an NFL game is fugging expensive and time consuming and not something people get too thrilled about coming off one of the worst performances in franchise history.

If the team keeps winning the stands will start to fill again. I don't blame folks for not showing up for a product as inconsistent as what this franchise has put out recently though.

Link to comment
Share on other sites

Archived

This topic is now archived and is closed to further replies.


  • PMH4OWPW7JD2TDGWZKTOYL2T3E.jpg

  • Topics

  • Posts

    • Observer article    I left out the specialists which is the 3rd position  Panthers haven’t drafted three positions under Morgan: Will that change in 2026? Mike Kaye [email protected] 4 hrs ago The Carolina Panthers, two years into the Dan Morgan-Dave Canales era, have yet to draft an offensive lineman. That is likely to change in 2026. The organization has selected  three wide receivers,  two tight ends,  two running backs, two defensive backs, two defensive linemen and two outside linebackers  during the shared reign of Morgan and Canales. Those multiple selections at several positions have come at the expense of the offensive line. But there are other positions that have been avoided, too. With the 2026 NFL Scouting Combine ongoing in Indianapolis, let’s take a look at the three notable positions evaded by the organization over the past two drafts: Quarterback Last time position was drafted by Panthers:Bryce Young (first round, 2023) Impending free agents at the position: N/A Current depth chart under contract: Young, Andy Dalton   The Panthers can’t really be criticized for not selecting a quarterback over the past two years. The team invested a ton of draft capital in Young while trading up for the first overall pick in 2023. Young has legitimately rebounded from a brutal rookie year and a whirlwind 2024 season that saw him get benched for roughly a third of the campaign. The Heisman trophy-winning passer posted career-high numbers in 2025, and the Panthers have already publicly noted that they will pick up the fifth-year option on his rookie contract. So, Young will be under contract through at least the 2027 season. His longtime veteran backup, Andy Dalton, is entering the final year of his deal. Morgan hasn’t minced words when discussing his desire to add a younger QB behind Young. The Panthers are hoping to contend long term, and they’ll need to manage costs throughout the roster in order to retain their top-tier talent. Drafting a quarterback on Day 3 could provide the Panthers with a cost-effective backup for Young for years to come. That savings could then help them invest elsewhere. Dalton is guaranteed $2 million this season. If he were to be traded, the Panthers would save $4 million on the salary cap. That’s probably not enough savings to force a move, but given Morgan’s outlook on getting younger, it could lead to at least some consideration. Dalton, 38, could also be bounced if the Panthers decide to target it a younger journeyman QB in free agency. The backup quarterback spot has some offseason intrigue for the first time in a while. Offensive line Last time position was drafted by Panthers:G Chandler Zavala (fourth round, 2023) Impending free agents at the position: C Cade Mays, OT Yosh Nijman, G/C Austin Corbett, T/C Brady Christensen, G/T Jake Curhan   Current depth chart under contract: LT Ickey Ekwonu, LG Damien Lewis, C Nick Samac, RG Rob Hunt, RT Taylor Moton, Zavala, Ja’Tyre Carter, Joshua Gray, Saahdiq Charles The Panthers are set at three of their five starting positions on the offensive line. However, their outlooks at left tackle and center are certainly unenviable. Ekwonu ruptured his patellar tendon in the playoff loss to the Los Angeles Rams last month. And despite being due $17.5 million in the final year of his rookie contract, Ekwonu might miss a good portion of the 2026 seasonfollowing a notable knee surgery.   Mays, the starting center, is set to become a free agent in March. While he’s played quite well over the past two years, the Panthers might need to pass on re-signing him to improve other positions on the open market. Mays was cut by Carolina in 2024 and lost the 2025 center battle to Corbett this past summer. So, there’s reason to believe the Panthers aren’t totally sold on him being a long-term answer, either. With all that said, both positions have quite a bit of fluidity. Having Hunt and Lewis at the guard spots might make Morgan feel better about putting a rookie at center in 2026. The same sentiment, though, probably can’t be said about left tackle, as the Panthers will want to reinforce Young’s blind side with Ekwonu shelved. Nijman is likely among the internal free agents who Morgan wants to re-sign, and if that pact happens, look for the Panthers to be patient at tackle in the draft. With Christensen, Curhan, Corbett, Nijman and Mays all set to hit the market, the Panthers are likely to have several new faces on the offensive line depth chart in training camp. The Panthers will probably make multiple moves in the trenches during free agency and the draft.   Selecting a long-term swing tackle with starter upside — especially with Ekwonu set to hit free agency in 2027 — seems inevitable.  
    • Making the playoffs as quickly as he did after what he inherited was impressive.  He inherited the worst team in the league with a depleted roster, missing draft picks, and a QB who just had a historically bad rookie season.  I mean it's hard to get much worse.  I wish he would hire someone to call plays because I think that's his weakness, but maybe he can get better there as he gets experience.
    • Sheesh.  If Bryce had won the Super Bowl, y'all woulda been like "He didn't win by enough. He missed that pass in the third quarter." fug it. We went to the playoffs, no matter how we got there and played a helluva game where we came up just a bit short of advancing. It's been a long time since we even made it to the post season for anything. But hey, keep punching yourself in the nuts because you think that's what you need to do. 
×
×
  • Create New...