Jump to content

  • Welcome!

    Register and log in easily with Twitter or Google accounts!

    Or simply create a new Huddle account. 

    Members receive fewer ads , access our dark theme, and the ability to join the discussion!

     

Schedule release and teams' social media

ladypanther

By ladypanther,
in Carolina Panthers

 Share

Recommended Posts

ladypanther Grand Master

ladypanther

Posted
Posted

https://theathletic.com/2579047/2021/05/11/nfl-social-media-teams-go-crazy-for-schedule-release-day-and-those-viral-videos-have-a-purpose/?source=dailyemail

Quote

 

Welcome to the Super Bowl of NFL social media.

On Wednesday, around 8 p.m. ET, the league will release its 2021 season schedule. Simultaneously, team social media directors will publish content promoting those schedules, a process that in recent years has become ultra-competitive and, for some teams, ultra-expensive.

What reaches fans’ feeds is the culmination of months of planning and dozens of brainstorm meetings, all in hopes of producing the most creative, unique and viral content. Some teams will dive deep into memes. Some might create music videos or spoof a television show. Many will utilize their famous players. A few will spend tens of thousands of dollars, or even six figures, for a video they hope will go viral. It needs to be of the highest production value, as well as funny and unique, creative and catchy.

 

Quote

Now the Panthers will again turn to pop culture for their 2021 schedule release video. They settled on a concept about a month ago, and have spent the weeks since working on individual elements for each of the 17 games. Teams have known their opponents since January; they’ll only get the order of the schedule a few hours before it goes public Wednesday. Editors will frantically work to stitch the video together, while social media directors craft the perfect tweets, Instagram posts and stories they hope will make their content trend.

Quote

 

 .....the Panthers are the fun kids. Carolina’s recent viral moments included new quarterback Sam Darnold reacting to the many memes made of him during his three years with the Jets, and Darnold drawing — poorly — the Panthers’ logo from memory. Carolina changed its Twitter avatar to Darnold’s version last week, perhaps just a preview of something ridiculous to come in its schedule release video.

The Panthers are closely guarding their 2021 concept, and that’s not uncommon. Social media managers might have shared ideas with each other a few years ago when schedule-release videos were a new thing, but now it has become a competition to see who can be the most creative and whose video will take off on Twitter, Instagram or TikTok

 

 

  • Pie 7
Link to comment
Share on other sites
Michael G Mentor

Michael G

Posted
Posted (edited)
16 minutes ago, Moo Daeng said:

Honest question? Is the schedule release really interesting to most? I can't say I look more than a few games in advance during the season. 

I usually don't get too excited about it- I pay attention because its football and by the time the schedule comes out all the Draft stuff is dying down. I think some fans are really just happy to get something football related to chew on.

Edited by Michael G
  • Pie 1
Link to comment
Share on other sites
Moo Daeng Experienced

Moo Daeng

Posted
Posted (edited)
4 minutes ago, cookinbrak said:

If you're looking to get tickets to a game. Or see if we get any night games.

 

That make sense. I suppose that doesn't apply to me as I decide a week to two out and get tickets when I know I can go or want to go.

Would you watch a video about that or just look at the printed schedule.

Edited by Moo Daeng
Link to comment
Share on other sites
NYPantherFan Community Regular

NYPantherFan

Posted
Posted
16 minutes ago, Moo Daeng said:

Honest question? Is the schedule release really interesting to most? I can't say I look more than a few games in advance during the season. 

The storylines are about all I care about. I want to see if they put Panthers vs. Patriots in Prime Time for Cams return. 

Link to comment
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

×
 Share
Go to topic listing

  • PMH4OWPW7JD2TDGWZKTOYL2T3E.jpg

  • Topics

  • Posts

    • 45catfan
      Jaycee LOCKDOWN Horn is due for a breakout year

      By 45catfan · Posted

      Ha-ha, I bet that went through everyone's mind.  Admittedly I don't read all the comments in a thread before I make a post. Great minds think alike!
    • OneBadCat
      An honest look at Bryce Young

      By OneBadCat · Posted

      Cam was hitting his stride as a QB in 2017/2018.     This is why I think stats like completion percentage are overrated. As long as a QB is clutch and makes the throws to win the game the rest doesn’t really matter. What good is a check down stat padder if they’re a choker.  Until Norv Turner (and briefly Chud) got here we put Cam in high pressure throwing situations all the time. We also ran the ball on first down more than most teams in the NFL in the Ron era. Coupled with shitty WRs, all that is expressed in his stats. I also assume Cam took the ball in his hands on many occasions rather than trust Funchess to catch the ball.    It was also never Cams job to play the game like someone else. His presence on the field dictated the game in a way that is rarely seen.  He showed he could play the dink and dunk game just before TJ Watt. That didn’t suddenly make him better than his earlier seasons. He just got put in a legit under center  passing game again for first time since his rookie year with Chud.    Ron took the quickest path to success and abused the RPO because his ass was about to get fired.    Cam never got the credit for being the cerebral player that he was. I just think when you are legitimately a human Superman, sometimes the best play is having the ball in your hands. He was a better passer than Delhomme was. 
    • jfra78
      An honest look at Bryce Young

      By jfra78 · Posted

      I don't think Canales has any problem benching Bryce or moving on if Bryce doesn't come out playing like the end of last year.  It's year 3 no more excuses for Bryce
×
×
  • Create New...