The Brand

[davos]

[davos]

He really thinks he can bring his college approach to the big leagues.  I'm sure there's so many nuances with this guy that make players roll their eyes in the locker room.

[NCTHFL0567]

5 minutes ago, Malt Liquor said:

If this is true Matt Rhule has single handedly destroyed this franchise. He better win 10 or more games this season or he will be the most hated sports figure in North Carolina and South Carolina history.

Since most root for the Steelers and Packers from SC. Not sure they care. 

[Mr. Scot]

25 minutes ago, davos said:

Son of a b-tch

[davos]

Just now, Mr. Scot said:

Son of a b-tch

Just makes you kind of want to shut down all Panther content for the time being amiright?

[SmokinwithWilly]

1 hour ago, LinvilleGorge said:

It's literally "The Brand".

 

Usually being competitive requires winning. 

[davos]

People should be cautioned that the Temple heavy guys from his reign are now all in the league, so now his attention will turn to guys he recruited heavily to and for Baylor.  There was a bit of lag but methinks we'll get some Baylor add-ons this year. Pitre, Thornton, Edner, Smith, JT Woods.

I'll go ahead and say Kalon Barnes & Trestan Edner could likely wind up here as UDFAs

[travisura]

Yeah screw this

[CRA]

38 minutes ago, davos said:

LMAO.   Now that he has his DBO sign and Baylor brand.....in the next meeting Rhule is going to request a marching band as the key to securing a homefield advantage. 

[rayzor]

39 minutes ago, davos said:

Yep. He still thinks college works like the pros. 

[TheCasillas]

1 hour ago, Mr. Scot said:

If it were created by the marketing team, then why haven't we seen it in... you know... marketing?

Why is it that the first time we see it is in a video taken by a draft prospect?

This plus it feels like I've heard Matt Rhule talk about "brand" before.

maybe bc there is more to be designed and unveiled before going outward with marketing.  You always start internally before going outward facing. I work in digital marketing, so I am not pulling poo out of my ass on this one. 
 

It's very possible this could be the begining of the franchise rebrand. That would include, new logo, new uniforms, new slogans, etc. 

"The Brand" could be the core principle that they will design everything around. Im just guessing here of course, bc the only insight I have is the results from the user testing we did for Tepper Sports. 

[TheCasillas]

1 hour ago, Mr. Scot said:

Would a marketing team come up with a new team slogan on their own?

I have a hard time believing somebody in marketing one day just decided, "Hey, you know what? Let's come up with something to replace 'keep pounding'"

They user test the current slogan and establish persona types they are attempting to bring into the stadium and fandom. It's very likely that the Panthers (along with many other teams in the league) want to appeal to a younger audience. You then create a longer runway for customer stickiness to your product. 

If you attract young fans, then you have fans for 25+ years.

[travisura]

1 minute ago, TheCasillas said:

maybe bc there is more to be designed and unveiled before going outward with marketing.  You always start internally before going outward facing. I work in digital marketing, so I am not pulling poo out of my ass on this one. 
 

It's very possible this could be the begining of the franchise rebrand. That would include, new logo, new uniforms, new slogans, etc. 

"The Brand" could be the core principle that they will design everything around. Im just guessing here of course, bc the only insight I have is the results from the user testing we did for Tepper Sports. 

If your speculation is correct, then starting off with "The Brand" does not have me excited for a potential new logo or uniforms, etc.

[TheCasillas]

1 minute ago, travisura said:

If your speculation is correct, then starting off with "The Brand" does not have me excited for a potential new logo or uniforms, etc.

it's possible that it isnt for us, haha. It's potentially for a younger audience. They already have us "old folks" hoooked. I mean poo, most of us have been fans for decades. They arent worried about losing us. They may lose a few, but they wont lose the many of their existing fan base.

Edited April 14, 2022 by TheCasillas