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Sports Authority at Mile High


PandaPancake

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The Denver Broncos currently play at Sports Authority Field at Mile High, but when Sports Authority filed for bankruptcy last month, the Broncos began hearing from other companies that wanted to purchase the naming rights. And now a new candidate has emerged a company representing an industry that has never previously been involved in stadium naming rights: Marijuana.

Native Roots, a legal marijuana dispensary with 14 stores in Colorado, says it has the money to take over the $6 million a year Sports Authority is currently paying, and the interest to make a competitive bid to rename the Broncos’ home Native Roots Field at Mile High.

http://profootballtalk.nbcsports.com/2016/04/02/marijuana-dispensary-wants-mile-high-naming-rights/

It would only prove that ethics go out the window when it comes to sponsorships.

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I still call it Invesco Field at Mile High. I get lost with all these renames. I had a conversation with a friend about when I went to the Network Associates Coliseum - "Oh, you mean the McAfee Coliseum?" "No, he means the Oakland Coliseum". If it wasn't for the coliseum bit you'd think you're talking about 3 completely different stadia.

I know sponsorship by tobacco companies is banned in most sports (NFL included?) - surely this would come under that?

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8 hours ago, PandaPancake said:

http://profootballtalk.nbcsports.com/2016/04/02/marijuana-dispensary-wants-mile-high-naming-rights/

It would only prove that ethics go out the window when it comes to sponsorships.

Ethics only go out the window if you believe weed is bad. Alcohol is a horrible vice and the industry has sponsorships everywhere in life.

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50 minutes ago, The NFL Shield At Midfield said:

this would be terrible

i hope a gigantic bank, beer, or oil company swoops in and saves us from the moral scourge of marijuana

There is no such thing as "the moral scourge of marijuanna."  

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Gotta be the most worthless stadium naming right out there.  It's Mile High Stadium, period.  The field name doesn't matter.  No one pays attention to it, I live 30 minutes away from it and honestly had you twisted my arm I'm not sure if I would've been able to tell you that it was Sports Authority Field.

Hell, it'll be the same story again if it goes to a typical corporate sponsor.  The only way to make that name actually matter is to do something way out of left field.

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