The NFL needs better research staff (YouTube / Sunday Ticket-related)

[PanthersATL]

From a Sports Illustrated interview:
 

Quote

 

SI: Do you see a future for à la carte game-buying, like being able to buy single out-of-market games, or a broadcast season ticket for an individual team?

BR: We’ve never liked that model. We haven’t heard a ton of that in our fan research that they want that. We think the value of the product is pretty good. Is there an opportunity for less than all games, maybe. We haven’t seriously talked about à la carte games. That’s nowhere really in our future.

 

source: https://www.si.com/nfl/2023/10/24/streaming-media-rolapp-future-games-youtube-sunday-ticket 

[Panther53521]

That’s all I been asking fot

[Cullenator]

Whats the most you would pay for an single game on TV?  Assume its the same broadcast with the same commercials.

 

 

Id love an a la carte option but honestly I dont know that Id pay more than ~20 bucks per game which is pretty much what Sunday Ticket breaks down to.

[LinvilleGorge]

It's the league that doesn't want it with how their revenue split works. With the TV contracts they can rationalize the even split. But if the fans can actually buy the games they want and nothing more it's going to really expose the reality that a lot of teams just flat out don't matter and don't drive viewership. 

If you have cable or satellite or currently have Sunday Tickets or whatever they call it these days and a bad game is on you might still tune it, at least to have it in in the background since there's no additional cost incurred. But if say the Panthers and Bears are playing on Thursday night football and you can tune in for say $4.99, how many people are honestly gonna do that? 

Wouldn't take long for the owners of the teams that are driving all the actual viewership to start demanding their fair share of the revenue and stop floating the David Teppers of the league who consistently field a product no one seems worthy of shelling out the money to watch.

Me personally? I absolutely wish they would. Owning an NFL team would not longer be a guaranteed golden ticket. There would be very strong financial incentive to field a winner and not just live off of the league split being carried by the teams folks actually want to see.

[LinvilleGorge]

21 minutes ago, Cullenator said:

Whats the most you would pay for an single game on TV?  Assume its the same broadcast with the same commercials.

 

 

Id love an a la carte option but honestly I dont know that Id pay more than ~20 bucks per game which is pretty much what Sunday Ticket breaks down to.

I wouldn't pay a damn dime to watch the team that Tepper is fielding.

[AceBoogie]

For me it’s not even paying to watch single games. It’s about paying to watch single teams. NBA does this for like $14 a month. I don’t live in the Carolina’s anymore and I’d pay $30 a month just to be able to have access to Panthers games only. 

[Tbe]

22 minutes ago, LinvilleGorge said:

It's the league that doesn't want it with how their revenue split works. With the TV contracts they can rationalize the even split. But if the fans can actually buy the games they want and nothing more it's going to really expose the reality that a lot of teams just flat out don't matter and don't drive viewership. 

If you have cable or satellite or currently have Sunday Tickets or whatever they call it these days and a bad game is on you might still tune it, at least to have it in in the background since there's no additional cost incurred. But if say the Panthers and Bears are playing on Thursday night football and you can tune in for say $4.99, how many people are honestly gonna do that? 

Wouldn't take long for the owners of the teams that are driving all the actual viewership to start demanding their fair share of the revenue and stop floating the David Teppers of the league who consistently field a product no one seems worthy of shelling out the money to watch.

Me personally? I absolutely wish they would. Owning an NFL team would not longer be a guaranteed golden ticket. There would be very strong financial incentive to field a winner and not just live off of the league split being carried by the teams folks actually want to see.

Not going to happen. Pro sports is cyclical. Team suck for a while and are good for a while. Being a KC or NE (past 20 years) is mostly luck anyway. No one is going to tie their financial future to lucky or unlucky draft picks. Besides, even the good teams everyone watches need the bad teams to fill out a schedule.

Also, the players union would never agree to that since a non-even split would impact the salary cap. They don’t want some teams having $150 mill to spend while others have $250. Spreading the love evenly is in the best interests of all players.

 

[LinvilleGorge]

57 minutes ago, Tbe said:

Not going to happen. Pro sports is cyclical. Team suck for a while and are good for a while. Being a KC or NE (past 20 years) is mostly luck anyway. No one is going to tie their financial future to lucky or unlucky draft picks. Besides, even the good teams everyone watches need the bad teams to fill out a schedule.

Also, the players union would never agree to that since a non-even split would impact the salary cap. They don’t want some teams having $150 mill to spend while others have $250. Spreading the love evenly is in the best interests of all players.

 

Oh, I agree. It's not going to happen. I do find it curious how much stringent capitalists can openly embrace a system that is outright socialist though. It's an interesting phenomenon.

[Waldo]

It's cable's old model and no real surprise. It would be like them actually admiting that Thursday games are trash and are only done for easy income.

10 minutes ago, LinvilleGorge said:

Oh, I agree. It's not going to happen. I do find it curious how much stringent capitalists can openly embrace a system that is outright socialist though. It's an interesting phenomenon.

Not really. Capitalism is just using anything and everything to make profit. How they justify that is just noise to confuse those that would get in the way of that. Once you get past the idealism of John Smith that is the brutal reality. China had 607 billionaires in 2022 and the US had 735 so...

[WarHeel]

That’s about all I want. What they really mean is that they can charge more for packages. It’s the same reason you have to buy 5 streaming platforms to watch all the shows you like.

[PanthersATL]

18 minutes ago, WarHeel said:

That’s about all I want. What they really mean is that they can charge more for packages. It’s the same reason you have to buy 5 streaming platforms to watch all the shows you like.

Apple+ has doubled their price in the last year.

The "go with streaming" vs "cut the cable package" price differential is narrowing, with the differentiator being stream-only content + convenience 

[joemac]

3 hours ago, PanthersATL said:

From a Sports Illustrated interview:
 

source: https://www.si.com/nfl/2023/10/24/streaming-media-rolapp-future-games-youtube-sunday-ticket 

I would be very very interested in that.  I would subscribe to just the Panthers games here in Texas, or hell, pay 10 bucks a game, with the ability to pick the choice games I wanted each week.  Although I DO like the ability to just watch any game I want as well...

[CRA]

14 minutes ago, PanthersATL said:

Apple+ has doubled their price in the last year.

The "go with streaming" vs "cut the cable package" price differential is narrowing, with the differentiator being stream-only content + convenience 

I think a lot of cable cutters pay more now.  They frankly now forget how many subscriptions they have.   Prices are all going up.  Everyone is cherry picking things to force consumers to want and need more services.   Easy to justify adding something that is just 10 bucks or whatever. 

Streaming is sort of like AirBB.  It was awesome at first.  Now it just bologna.   Makes more sense to go back to cable and regular hotels. 

[t96]

2 hours ago, AceBoogie said:

For me it’s not even paying to watch single games. It’s about paying to watch single teams. NBA does this for like $14 a month. I don’t live in the Carolina’s anymore and I’d pay $30 a month just to be able to have access to Panthers games only. 

I'm outside the carolinas too and only give a poo about the Panthers, Sunday Ticket is a huge ripoff and I feel like such a huge sucker for paying for it especially a year like this where we suck. Through comcast I get the nhl & nba combo package which I only use for Hornets and Canes for like $150 a year, which is very reasonable. I think I could add baseball to that for cheap but don't care about it. NFL is the only league fuging over their customers like this but unless we start speaking with our wallets collectively nothing will change and I'm guilty of paying for sunday ticket this year and probably will be a dumbass next year and do it too.