Let LA Be a Reminder Of Rebranding.....

[Soul Rebel]

 

Y-I-K-E-S!!!

I am in for an overhaul of our logo and uniforms as much as the next guy, but lately it seems like consulting firms "miss" more than they "hit" on successful logos/rebrands.

The Rams.... or is it the Chargers.... or is it a Donald Trump combover. 

This year has been eagerly anticipated by their fanbase only to have this released ahead of their new stadium opening. Ouch!!

Thoughts??

[Reebis21]

Yea at first glance I thought “LAC” and then had to remind myself this is the rams and not chargers

[Real1zOnly]

I don't see the big deal. It's not pretty, but it's not that bad either. It's just meh...

[OneBadCat]

We don’t need to change sht and anyone that says so has poor taste. I’m okay with new tweaked uniforms. But the logo does not need a redesign. 

[davos]

It's also about finding the right way to execute a rebrand. 

I'd prefer teams to treat it like an RFP process where they select 3-4 finalist that are then decided upon by both the stakeholder(s) and the greater community. 

[Tbe]

Tbh, our logo isn’t good. We’ve just had it (or some variant) for so long that no one really thinks about it.

It’s impossible to please everyone with any kind of graphic design project. Everyone’s tastes are so different.

[Tbe]

21 minutes ago, davos said:

It's also about finding the right way to execute a rebrand. 

I'd prefer teams to treat it like an RFP process where they select 3-4 finalist that are then decided upon by both the stakeholder(s) and the greater community. 

I’ve been involved in rebrands before. I guarantee their agency submitted hundreds of designs and went through 6-7 rounds of feedback at least. Unfortunately, this is what design by committee gets you sometimes. 

[Daddy_Uncle]

I'll always be of the opinion that couldn't care less about uniforms or logos. Just win

[LinvilleGorge]

I don't have an artistic bone in my body and that looks like something I'd cook up if you asked me to design a logo. That's straight trash.

[Soul Rebel]

7 minutes ago, LinvilleGorge said:

I don't have an artistic bone in my body and that looks like something I'd cook up if you asked me to design a logo. That's straight trash.

Yeah, it's like they took a basic font, made it bold/italic and then layered arcs of yellow over the right half of an A. Seems rather basic for a firm being paid millions of dollars on a highly anticipated logo in a market like LA. 

[LinvilleGorge]

5 minutes ago, Soul Rebel said:

Yeah, it's like they took a basic font, made it bold/italic and then layered arcs of yellow over the right half of an A. Seems rather basic for a firm being paid millions of dollars on a highly anticipated logo in a market like LA. 

It's like someone said, "Yep! Nailed the font! Now just give the "A" a flowing golden mullet and we're there!"

[Waldo]

I wonder if it will effect merch sales? It should. It's that bad.

[Carl Spackler]

I wish we didn’t change our logo in 2012.

[MHS831]

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