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UnTapped beer festival at BOA is a disaster


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Just sifted through all the tweets.

 

If you run a beer festival in which tickets were presold and you know how many people were attending yet you find yourself passing out the tiny cups the stadium usually put cheese in for nachos...

 

Yikes.

 

Panthers won't be associating themselves with this again .

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Small cups are standard at beer sampling events. If that's what it was marketed as. Charging $50 is the problem.

Looking at the site it clearly says sampling glass and samples. They flailed but I hope people didnt expect to be sampling pint sizes. Sounds like some of those people equated sampling with keg party.

Might be a look in to  why the prior ownership didnt take on these small time events.

 

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9 minutes ago, Moo Daeng said:

Small cups are standard at beer sampling events. If that's what it was marketed as. Charging $50 is the problem.

Looking at the site it clearly says sampling glass and samples. They flailed but I hope people didnt expect to be sampling pint sizes. Sounds like some of those people equated sampling with keg party.

Might be a look in to  why the prior ownership didnt take on these small time events.

 

A nice plastic souvenier cup that costs 10 cents when bought in bulk would have cut down on half the complaints.

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6 hours ago, Cookie Lyon said:

So tacky.

In all seriousness, why? Perhaps this is a meaningful activity within their relationship, or the day itself has some significance? Point being that nothing is known about these people so I don't get the judgment here.

On topic, sounds like quite the cluster.

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https://www.worldbeerfestival.com/durham

To be fair, this Beer Festival happens every year at the Durham Bulls Athletic Park and every year it's sold out, and every year it's nothing like you guys stated for this one. I think people pay $25-$75 depending on VIP and things like that. It's worth it. Went two years in a row a few years ago, their cups are small but they work and get you fuged up. Never have to wait in line either. 

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8 hours ago, Cookie Lyon said:

Greg Avola is the co-founder of Untappd and he's getting absolutely dragged on Twitter. You tell 'em, Casey! LMAO!

Never trust anyone who has a cartoon avatar of themselves as their twitter profile pic

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Couple things I could see go wrong with this as I didn’t go...but didn’t go because of this. 

Its at BoA stadium. Cool idea in practice, but anyone bitching about not being able to bring a purse etc when you’ve never been able to bring it to the stadium for games is stupidity on their own part. The idea of the stadium is nice as it’s large, but only utilizing the actual field is bad. You have Lower and upper concourses that weren’t used. I wonder why? You can’t say that traffic or flow would cause that because I was there for the draft party and it was not efficient having one way up and down on the field. 

NC has some ass backwards alcohol laws. Even though this is a “craft” beer festival, some of these breweries are distributed by other companies and those companies actually do these events for the brewery. Wicked Weed, Sierra Nevada, Devils Backbone, AMB, Catawba, Green Man etc are all distributes by Adams, Empire, and other companies. If I want my beer poured by guys or women who don’t know poo about their product and solely are hired off looks, I don’t want to try it. Plus, the brewery isn’t really getting anything from this, they are the middle man. If you truly want to support the brewery go directly there. All that is caused by the laws we have where if they distribute a certain amount, a 3rd party company has to do it for them. Although I’m not the biggest fans of OMB and NoDa, I appreciate them wanting to keep that control. 

Which leads to the other issues. Untapped has to work through those distribution companies for this event, not the brewery (unless it’s a small brewery) no matter if untapped has everything planned, if that company (Empire or Adams etc) shows up late, doesn’t bring enough kegs, doesn’t setup fast enough etc. untapped gets the flack not the distribution company. 

Now, Untapped fuged up by not ordering enough cups. That’s totally their marketing team and would expect people to lose their job come Monday. They legally can’t give you normal pours for $50. It has to be a certain oz cup or less to prevent “bros” from getting completely trashed in the first hour. Anyone expecting a bigger cup are dumb. 

This beer festival would have been great 10 years ago with our breweries first starting and needing advertising, but it’s 2019. The market is huge, and there are no benefits for small companies to do events like this when the big dogs who use distributors will get first dibs. 

 

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