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Off-season topic: WWYD? Total Branding Redesign


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I wouldn't change too much, especially with the logo and colors.

I'd probably remove the gray/silver from the color scheme and just go blue/black/white. Making the gray/silver eyes and teeth on the logo white would be a subtle change that many people probably wouldn't even notice but would fit with the new, simpler color scheme.

I'm attaching some design concepts I found via a quick Google search that are along the lines of what I'd be going for. An updated look for the jerseys, but not a top-down redesign. For the pants, I might go a little farther; something along the lines of the attached concept I found.

I'd like to see black, blue and white helmet variants. This would allow us to be able to use literally any helmet/jersey/pants combo and have a solid look.

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36 minutes ago, OneBadCat said:

I’d want Panther statues built inside the stadium. Like the ones out front but as if they were prowling on the bowl of the stadium and what not. 

Maybe some real ones like at the Roman Colosseum that pop up from under our end zone. On chains.  Cross the goal line, I dare you. 

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Grass field.

Lean into the mascot being a black cat a little more, whatever that looks like. Black should be primary, the blue and silver are accents. This is not black for the sake of black like some teams do. Our mascot is a black panther for fug sake.

Other than that, not much. Don’t want to mess around too much and end up looking like an arena team like the failcons.

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5 hours ago, OneBadCat said:

I’d want Panther statues built inside the stadium. Like the ones out front but as if they were prowling on the bowl of the stadium and what not. 

I literally want a massive zoo encasing that circumnavigates the concourse where a few actual panthers can live. 

Edited by Growl
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15 hours ago, PanthersATL said:

"In fact, they’ve worn silver pants just six times since 2023. Compare it to the number of times they’ve worn black (20), white (15) or process blue (11) pants in those same seasons and you start to wonder how long it’ll be before they promote their black alternate helmets to primary status and phase out silver entirely"

Basically this - just eliminate silver from the colour scheme.

Maybe experiment with white matte helmets as an alternate to the black ones too.

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