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No more BOA

Mr. Scot

By Mr. Scot,
in Carolina Panthers

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PanthersATL Grand Master

PanthersATL

Posted
Posted

The BOA sponsorship ends with the 2024 season, so this isn't really a premature conversation.  I expect it to be a major talking point next off-season after we see how successful the new regime is vs previous years.  Better team = higher demand to be associated with it 

Other reports suggest an increase to $8-10m/year, which may lean towards a 10 year contract vs BOA's 20 year investment. I can't see a company paying $200m (20 yr at $10m, assuming it's a one-time payment)    and there are only so many businesses that can fork over $10m/yr without issue

https://www.espn.com/nfl/playoffs03/news/story?id=1710458

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Ricky Spanish Grand Master

Ricky Spanish

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Posted
41 minutes ago, PanthersATL said:

The BOA sponsorship ends with the 2024 season, so this isn't really a premature conversation.  I expect it to be a major talking point next off-season after we see how successful the new regime is vs previous years.  Better team = higher demand to be associated with it 

Other reports suggest an increase to $8-10m/year, which may lean towards a 10 year contract vs BOA's 20 year investment. I can't see a company paying $200m (20 yr at $10m, assuming it's a one-time payment)    and there are only so many businesses that can fork over $10m/yr without issue

https://www.espn.com/nfl/playoffs03/news/story?id=1710458

I think the going rate to be an "Official Sponsor of the Carolina Panthers", at least within the industry I work in, is roughly 5 million per year.

I would assume the naming rights to the stadium might be significantly higher.

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BrisbanePanther Mentor

BrisbanePanther

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Posted

Whatever it is, I suspect there will be some tea leaves to read regarding timing of a new stadium, which would fetch huge dollars by itself. Also have to keep in mind that there'll be other stadiums coming too which could take some potential sponsors, including new ones in Buffalo, Nashville, and DC (which will almost certainly have their pick of sponsors in a mega-deal to compete with Bezos). In fact, I think a new DC stadium could break the $500m sponsorship mark.

That being said, my contenders would be:

American Airlines Field due to the Charlotte hub, but I'm not sure airlines are throwing money like this at sponsorships anymore.

I also think it could be a random one like:

Samsung Stadium--but then again this feels like the name for a new (or heavily renovated) stadium. The tech upgrades, customer experience, and product placement takes care of itself. All the video boards, ribbon boards, monitors, wifi, everything--all Samsung and probably special features for Samsung phone owners (like me! 👍). 

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PanthersATL Grand Master

PanthersATL

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8 minutes ago, BrisbanePanther said:

I suspect there will be some tea leaves to read regarding timing of a new stadium, which would fetch huge dollars by itself.

Samsung Stadium--but then again this feels like the name for a new (or heavily renovated) stadium. The tech upgrades, customer experience, and product placement takes care of itself. All the video boards, ribbon boards, monitors, wifi, everything--all Samsung and probably special features for Samsung phone owners (like me! 👍). 


Too tight of a timeframe to tie it to a new stadium (if a new stadium is going to happen -- which may or may not).

Doubtful it would be Samsung -- any tie-ins would have to be with the carrier vs the device, hence t-mobile or verizon (AT&T is already taken), because that integration is easier and more likely to showcase connectivity for potential new customers vs people without a device not seeing a benefit.

Samsung could be the "official Big Screen", but I can't see them as being stadium sponsor.

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